Wellington Financial provides financing for dthree



    TORONTO, Sept. 20 /CNW/ - Wellington Financial LP, a privately held
specialty finance firm, today announced a $3 million venture debt financing
for dthree, Inc. ("dthree"). dthree, headquartered in Mississauga, Ontario, is
a software and services company offering a comprehensive hosted marketing
solution for the management of business intelligence, customer data and
communications for high-profile global brands.
    "dthree's Intellimax(TM) Platform is a best-in-class solution in the
growing market of online marketing management. If a company wants to monetize
its on-line presence, they owe it to themselves to look at dthree's
Intellimax(TM) solution," said Mark Usher, Partner at Wellington Financial.
"We are excited to work with the leadership team at dthree to grow their
business and we are pleased they have chosen Wellington Financial as their
source for True Growth Capital."
    dthree's technology platform IntelliMaxx(TM) is an online marketing
management platform that enables marketers and their agencies to measure and
manage multiple marketing channels seamlessly and to cost effectively grow and
manage millions of consumer relationships. The system leverages sophisticated
database technology and analysis tools to integrate online and offline
activities into a single platform to develop insight resulting in targeted
action thereby maximizing return on marketing spend. Dthree has a clear vision
of marketing's interactive future.
    "Client response has been extremely positive towards dthree's solution of
state of the art on-line tools, enabling enterprise clients and their
marketing partners to make insightful decisions on how to best allocate their
marketing investments for maximum return," said Keyvan Cohanin, dthree's Chief
Executive Officer. "This Wellington Financial partnership comes at an
important stage of dthree's growth, helping the company to scale and broaden
our market coverage."
    Chaitons LLP and LaBarge Weinstein provided legal advice for this
transaction.
    Wellington Financial LP is currently managing a $400 million investment
program via Wellington Financial Fund III. Since Fund III began operation in
September 2006, Wellington Financial LP has led more than $90 million of
transactions, making it one of the most active funds of its kind in Canada.

    About Wellington Financial LP

    Wellington Financial LP is a privately held specialty finance firm
providing operating lines of credit, term, venture and amortizing loans up to
$40 million. Wellington Financial LP is currently deploying a $400 million
investment program via its third fund. The fund's clients vary in size and
business model, but generally have current year revenue of approximately
$5 million. Wellington Financial LP is managed by a partnership controlled by
fund management and Clairvest Group Inc. (CVG:TSX), who jointly have
contributed a large financial stake to Fund III. Limited partners include
several of Canada's largest institutional investors, crown corporations,
financial institutions and pension funds. Please visit the fund website at
www.wellingtonfund.com, or the Wellington Financial team blog at
www.wellingtonfund.com/blog.

    About dthree

    dthree, inc. is a leading technology and services company providing an
integrated marketing and relationship management platform that enables online
and offline marketing convergence. The Company delivers its services and
technologies through an on-demand (SAAS) offering, allowing enterprise clients
and marketing partners to minimize IT infrastructure costs while leveraging
leading edge technologies to collect, analyze and take action on consumer
information, to increase sales and profit. Their client list includes
innovative enterprises in the Retail, Media & Entertainment, Publishing,
Consumer Products, Automotive and Education sectors.





For further information:

For further information: Amy Olah, Marketing Manager, Wellington
Financial LP, Tel: (416) 682-6002, aolah@wellingtonfund.com

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Wellington Financial LP

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