Weber Launches Education Effort Focussed on Healthy Grilling



    TORONTO, June 2 /CNW/ - Recent findings from the 2008 Weber GrillWatch
Survey(TM), conducted in both the United States and Canada, show that
North American barbecue owners are grilling more than they were a year ago
because they're "trying to eat healthier." In response, Weber is launching an
education effort to help people make deliberate, beneficial food and outdoor
cooking choices with its free Weber's Grilling What's Good for You(TM)
booklet.
    The 36-page booklet de-mystifies how to choose what's right for your diet
and lifestyle when it comes to grilling. It covers topical subjects such as
why food choices are important and their connection to better health and
disease prevention; why portion control is vital; buying locally grown or
raised foods and why it matters; tips on safe grilling; tips on grilling lean
meats, fish, vegetables, and fruit; and nutritional analysis charts on
favorite grilled foods. Weber's Grilling What's Good for You also has 11
mouthwatering yet lean recipes from grilling expert and best-selling cookbook
author Jamie Purviance, who co-wrote the booklet with well known Chicago-based
registered dietician and author Monique Ryan. Each recipe is coupled with a
colorful photo by award-winning food photographer Tim Turner. Weber's Grilling
What's Good for You can be obtained by downloading it at
www.weber.com/goodforyou.
    "According to the Centers for Disease Control, 72 million U.S. adults are
obese," said Ryan, a prolific nutrition writer and a 24-year veteran in diet
education and counseling. A 2004 Canadian Community Health Survey (CCHS)
reported that an estimated 5.5 million Canadians (23.1%) aged 18 or older were
obese(*). "We all know that we must eat healthier to counteract our country's
obesity crisis, but making healthy foods taste better without boring
repetition of mundane flavors is one of the biggest challenges to maintaining
a good-for-you diet."
    According to Purviance, who is also a food writer for major U.S.
magazines and newspapers, using a good outdoor grill will develop a layering
of tastes and aromas that can't be replicated by indoor cooking. "You can take
a simple boneless, skinless chicken breast or a bland eggplant and deepen its
flavors by adding spices or rubs, marinades, and glazes. The grilling
caramelizes all those good flavors and complements them with smokiness. If
healthy, delicious food is important to you, grilling has to be a big part of
the way you prepare meals."

    The Weber Grill-Line

    Open from 7 am to 11 pm CT, seven days a week, the popular Weber
Grill-Line is staffed by a specially trained team of Weber Certified Barbecue
Experts(TM) (CBEs) who are skilled in providing answers to grilling questions,
informing callers about food and product safety, and offering recipe
suggestions and meal-planning ideas. Consumers can call toll-free
1-800-474-5568 (1-800-GRILL-OUT) to get expert grilling advice.

    About Weber

    Weber-Stephen Products Co., headquartered in Palatine, Ill., is the
world's leading manufacturer of charcoal and gas grills, grilling accessories
and other outdoor room products. In 1952, founder George Stephen sparked a
backyard revolution with his invention of the Weber(R) kettle. More than 50
years later, the family-owned company remains the industry leader with its
Weber(R), Weber(R) Q(TM), and Ducane(R) brands. As a leading exporter of
grills, Weber brand products are sold worldwide at select home centers,
hardware stores, department stores, patio stores, and other retail outlets.
Weber has the strongest consumer outreach program in the industry with its
Weber Grill-Line (1-800-GRILL-OUT) and a content-rich website with grilling
tips, techniques, and original Weber recipes at www.weber.com(R).

    Editors' Note: High resolution images of Weber's Grilling What's Good for
You recipes with accompanying photos are available upon request by contacting
Theresa Stahl at (905) 336-5700 or stahl@bellnet.ca.

    (*) Source: Stats Canada





For further information:

For further information: Theresa Stahl at (905) 336-5700 or
stahl@bellnet.ca

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WEBER-STEPHEN PRODUCTS CO.

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