LEHIGH VALLEY, Pa., Oct. 29 /CNW/ -- As Internet video begins to sweep
through the Internet, many an entrepreneur is wondering what to make of this
new medium. Is it a passing fancy or is it the new way people will get news,
information, research, and entertainment?
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It's no secret that the power of social networking has elevated online
video to a much higher place in the Internet world. Combine advances with
video compression technology, high-resolution players, and the viral power of
sharing and the meteoric rise of web video is easy to understand.
Unfortunately, many small business owners are wondering how they can use it to
effectively help their business. And if they aren't careful, the wrong plan
can be disastrous.
With the broadband revolution that has swept up most consumer households
(58.1 million in the US; 197 million globally (as of Dec 2006)), more and more
users are turning to web video as their source for entertainment and
information on a daily basis. In May 2007, YouTube had 43 million unique
visitors with 164 million visits and 2.4 billion page views, with an average
stay of almost sixteen minutes. Still dwarfed by MySpace with its 75 billion
pageviews, YouTube is nonetheless a web property on the move upward. It
represents the rising popularity of web video to the masses.
Video can accomplish a lot of things for the entrepreneur willing to
embrace the medium. Nearly every business with a web presence can benefit,
particularly ones that need a way to market to a particular demographic or
demonstrate the effectiveness of a product.
Savvy business owners are already looking at creating video content for
product demos and product training. In doing so many are having videos
professionally shot and edited specifically for web publication.
For the entrepreneur to successfully publish video content on the web
they need media management software designed to integrate with their website
brand. Such software would allow employees without any technical expertise to
upload and manage multimedia files on the company website and distribute them
securely within the company's brand identity.
One such media management package is VideoWeb(TM), a complete multimedia
web management solution published by Mogistic. VideoWeb(TM) ships with user
tools that allow a website owner the ability to create their own branded video
channels and publish them on the Internet. With a few clicks of the mouse a
user can add video content, create and manage the channels where it will be
published, set access permissions, and control the brand image under which it
will be displayed. "Users demand the ability to professionally broadcast video
content and manage it on the fly. VideoWeb(TM) provides the typical website
owner easy-to-use tools to accomplish exactly that," says Marcus Cudd,
Director of Sales and Marketing at Mogistic. VideoWeb(TM) is an application
published on the Contentivity Open Platform, Mogistic's popular content
management system that allows developers to customize and publish under their
While the natural inclination would be to post their videos across
multiple video-sharing sites, that could have unfortunate consequences. First,
video-sharing sites are dedicated to non-commercial uses. A business owner
using this service would be violation of the Terms of Service and likely have
the account shut down.
Second, unscrupulous competitors could download these videos, re-edit
them, and re-publish them anonymously, embedding whatever message they choose.
Finally, video-sharing sites typically do not offer the ability to design
the branding around delivery of the media. You have spent so much time,
energy, and money developing a brand, it should be promoted within the context
of all your media.
Business owners looking to take advantage of the web video revolution
should consider adding media management software to their web business
toolkit. It could be the easiest thing you can do to take your online sales
channel to the next level.
Contact: Marcus Cudd
For further information:
For further information: Marcus Cudd of Mogistic, +1-484-397-4165,
firstname.lastname@example.org Web Site: http://www.mogistic.com