Wear your shirt, show your support



    
    Rethink Breast Cancer encourages you to wear your Joe Fresh Style Fashion
    Targets Breast Cancer t-shirt on Friday May 29
    

    TORONTO, May 26 /CNW/ - On Friday May 29, help create awareness for the
Fashion Targets Breast Cancer campaign by wearing your Fashion Targets Breast
Cancer t-shirt to the workplace as part of Fashion Targets Friday. It's a fun
and fashionable way to get involved and show your support for this important
cause.
    The 8th annual Fashion Targets Breast Cancer program is a national
fundraising campaign benefiting Rethink Breast Cancer
(www.rethinkbreastcancer.com) that focuses on the sale of limited edition
T-shirts and reminds women to target their breast health.
    This year, Rethink Breast Cancer worked with the team at Joe Fresh Style
(www.joe.ca) to create fashionable tees at prices that simply can't be beat.
Available throughout the month of May at many Joe Fresh Style locations across
the country (visit www.fashiontargets.ca for store locations), the shirts will
retail for just $12 - the ultimate, and affordable, must-have of the season
for the charitable fashionista.
    Further emphasizing this fundraising commitment, 100 per cent of the net
proceeds from the sale of the T-shirts will go towards funding the various
research, support and awareness programs operated by Rethink Breast Cancer and
benefiting women and families affected by the disease nationwide.
    "Fashion Targets Friday is more than just wearing a T-shirt to support a
cause, it's about encouraging women to become more 'breast aware' and letting
everyone know that there are resources available to help them cope with the
disease," explained MJ DeCoteau, Executive Director, Rethink Breast Cancer.

    About Fashion Targets Breast Cancer(R) -

    Fashion Targets Breast Cancer (FTBC) is a worldwide charitable initiative
of the Council of Fashion Designers of America/CFDA Foundation. The CFDA
Foundation, through FTBC, is committed to providing meaningful assistance to
women with breast cancer and their families, friends and other supporters by
rallying designers, models, retailers, and other creative energies within the
fashion industry.
    The Foundation commits proceeds raised from FTBC campaigns to helping
women concerned about or diagnosed with breast cancer gain access to reliable
health information and quality health care, and to supporting education and
outreach programs. Since its launch in 1994, FTBC has raised over $40 million
for distribution to breast cancer charities in 13 countries.
    www.fashiontargetsbreastcancer.org

    Rethink Breast Cancer launched the FTBC campaign in Canada in the fall
2001.
    For more information about activities associated with this year's FTBC
campaign in Canada, visit www.fashiontargets.ca.

    About Rethink Breast Cancer - Rethink Breast Cancer is an innovative
charity that reaches out to young people concerned about and affected by
breast cancer. By taking a breakthrough approach to all aspects of breast
cancer - medical research, support, public awareness and fundraising - Rethink
Breast Cancer is thinking differently about how to beat breast cancer. To find
out more about Rethink Breast Cancer, visit www.rethinkbreastcancer.com.

    About Joe Fresh Style - Offering Canadians stylish, fresh and affordable
apparel and accessories for all seasons, Joe Fresh Style is Real Canadian
Superstore's answer to Canadian consumers' desire for accessible,
of-the-moment style. Featuring the inspiration of Canadian style leader Joseph
Mimran, the mastermind behind Alfred Sung, Club Monaco and Caban, as well as
the creative director for the President's Choice(R) HOME Collection, the line
features more than 400 items, from chic footwear to the latest in outdoor
fashions, enabling today's busy Canadian consumer to shop for fashion right
where she shops for food, health and home, and achieve a great look without
breaking the bank.

    About Loblaw Companies Limited - Loblaw Companies Limited, a subsidiary
of George Weston Limited, is Canada's largest food distributor and a leading
provider of drugstore, general merchandise and financial products and
services. Loblaw is one of the largest private sector employers in Canada.
With more than 1,000 corporate and franchised stores from coast to coast,
Loblaw and its franchisees employ over 139,000 full-time and part-time
employees. Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of products and
services to meet the everyday household demands of Canadian consumers. Loblaw
is known for the quality, innovation and value of its food offering. It offers
Canada's strongest control (private) label program, including the unique
President's Choice(R), no name(R) and Joe Fresh Style(R) brands. In addition,
the Company makes available to consumers President's Choice financial services
and offers the PC points loyalty program.




For further information:

For further information: high-resolution images or to arrange
interviews, please contact - Debra Goldblatt, rock-it promotions, inc. at
debra@rockitpromo.com or (416) 656-0707

Organization Profile

FASHION TARGETS BREAST CANCER

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Rethink Breast Cancer

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