Motorola and Rogers Announce the Award-winning MOTOROKR(TM) E8 to
Transform Your Mobile Music Experience
TORONTO, Aug. 12 /CNW/ - Motorola Canada and Rogers Wireless today
announced the Canadian availability of the highly anticipated ROKR(TM) E8
mobile phone. ROKR E8 expands Motorola's ROKR line of music products with a
handset guaranteed to have Canadians rocking out this summer.
Offering consumers the best of both worlds, ROKR E8 is both a talented
MP3 player that makes great phone calls and a mobile phone with amazing music
capabilities. It is the first device to feature Motorola's breakthrough
ModeShift(TM) technology and stole the spotlight at the 2008 International
Consumer Electronics Show (CES), taking home top awards from leading consumer
Using this brand-new ModeShift technology from Motorola, the quad-band
GPRS/EDGE device presents users with only the controls they need, at the time
they need them, instantly transforming from music player to phone to camera
with the touch of a button.
When powered off, the surface of ROKR E8 is smooth, with no visible keys.
Power on the device and it presents a virtual numbered keypad on the front
surface. With a "press" of the virtual music keys, the phone keypad disappears
and control keys for the music player - play, pause, fast forward and rewind -
appear in its place. ROKR E8 is designed to deliver an uncompromised consumer
experience for music or talk.
"For You and Music You"
Motorola is supporting the launch of the ROKR E8 with a new advertising
campaign created for the ROKR brand by Mother Advertising (UK, USA and
Argentina). The campaign centers around how the ROKR brand can help all of us
connect with the alter ego that is our "music self", and how music defines who
we are. The Canadian television spot, "Gaucho", set to hit the airwaves on
August 18, shows a classic garage band, transformed into a group of hard-core
rockers, with the tagline - "For You and Music You".
"Music has a profound effect on people," says Dylan Williams, head of
strategy, Mother Advertising UK. "With the ROKR campaign, we wanted to show
the heightened sense of self when your music is on. You transform from you to
your music you, just as the ROKR transforms from talk to music in just one
Party Like a Rocker
To celebrate the release of the ROKR E8 in Canada, Motorola and Corus
Entertainment - 102.1 the edge in Toronto, 99.3 the FOX in Vancouver and CKOI
96,9 FM in Montreal - are giving Canadians the chance to Party Like a Rocker.
One lucky winner will win a rockstar trip for them and four friends to see
Lenny Kravitz in Toronto.
The winner and friends will truly Party Like a Rocker with airfare to
Toronto, hotel accommodations, a fully loaded luxury box to watch the concert,
a limo to and from the event, spending money and MOTOROKR E8 prize packs,
ensuring they'll keep rocking all summer long. Head to www.motorola.ca/rokre8
or www.edge.ca for your chance to win.
ROKR E8 Key Features
- ModeShift technology transforms the device from phone to music player
to camera with the touch of a button
- Innovative haptics technology provides tactile response when a
virtual key is pressed
- FastScroll navigation wheel allows for scrolling through your
favorite songs with the slide of a thumb
- Patented CrystalTalk(TM) technology delivers outstanding call clarity
even in noisy environments
- Windows Media(R) Player 11 compatibility enables easy transfer of
tunes from the PC to the device(1)
"With ROKR E8, music lovers no longer have to settle when it comes to
using their mobile phone as a music player and vice versa," says Carly
Biggart, director of marketing, Motorola Canada. "ROKR E8 is an exciting blend
of innovative design and technology that harmonizes music and phone features
into a single mobile device."
"Rogers Wireless is synonymous with music and innovation, so the Motorola
ROKR E8 is a welcome addition to our lineup of music phones," says John
Boynton, SVP and Chief Marketing Officer, Rogers Wireless. "With its smooth
and seamless design and integrated music features, Rogers customers will be
able to rock out in style."
ROKR E8 is more than just a "touch"-operated device. Using innovative
vibrating haptics technology, the device provides the tactile feedback
consumers expect from a traditional keypad, providing confirmation they have
pressed a virtual key.
ROKR E8 also marks the debut of the new FastScroll navigation wheel from
Motorola, a variable-speed touch control that lets consumers easily scroll
through all of the content stored on the device. With a gentle slide of the
thumb, the wheel quickly scrolls through your music (music mode), contacts
(phone mode), calendar (phone mode), or multimedia (imaging mode) content.
Information is easily viewed on the landscape 2.0" QVGA display.
In music mode, ROKR E8 delivers great sound through a three-dimensional
stereo feature that enhances two-channel audio and an on-board equalizer.
Music can be enjoyed on the built-in speaker, with a compatible Bluetooth(R)
enabled stereo headset(2), or through a wired headset plugged into the 3.5mm
ROKR E8 also helps consumers discover new music with a built-in FM radio
and with 2GB of internal memory(3) you can store your favorite songs, with
even more room to expand the external up to 4GB with an optional microSD card.
Music transfers quickly with USB 2.0(1) and the device is compatible with
Windows Media Player 11 on the PC.
In phone mode, ROKR E8 provides outstanding voice quality using Motorola
CrystalTalk technology. The powerful device can receive calls while
downloading(4) or playing music, text messaging(4), surfing the Web(4) or
taking pictures. Quality construction and materials help make ROKR E8 durable
and reliable, and a high gloss front, aluminum soft touch back, spun metal
side keys and engraved banding offer the modern style expected from Motorola.
Rock out wherever you are with the ultimate companion product, the
MOTOROKR EQ5 Portable Wireless Speaker. ROKR EQ5 is sleek, stylish and
pocket-sized, enabling consumers to play music or take calls anywhere. The EQ5
delivers impressive high-definition stereo sound and stereo connectivity via
Bluetooth wireless technology, with a rechargeable battery that unplugs you
from the wall. Integrated music and call controls mean there's no need to
reach for your phone, as your music automatically pauses with each call.
For more information on ROKR E8, the ROKR EQ5 Portable Wireless Speaker,
or Motorola's ROKR campaign, please visit www.motorola.ca/rokre8.
Pricing & Availability
The ROKR E8 is available exclusively at Rogers Wireless retail locations
or via www.rogers.com for $99 with a three year agreement.
Motorola is known around the world for innovation in communications. The
company develops technologies, products and services that make mobile
experiences possible. Our portfolio includes communications infrastructure,
enterprise mobility solutions, digital set-tops, cable modems, mobile devices
and Bluetooth accessories. Motorola is committed to delivering next generation
communication solutions to people, businesses and governments. A Fortune 100
company with global presence and impact, Motorola had sales of
US $36.6 billion in 2007. For more information about our company, our people
and our innovations, please visit http://www.motorola.com.
About Rogers Wireless
Rogers Wireless provides wireless voice and data communications services
across Canada to more than 7.4 million customers under both the Rogers
Wireless and Fido brands. Operating Canada's fastest data and most reliable
voice network with the clearest reception and fewest dropped calls, Rogers
Wireless is Canada's only carrier operating on the global standard GSM and
highly advanced HSPA technology platforms. In addition to providing seamless
roaming in more than 200 countries/areas with its GSM based services, Rogers
Wireless also provides wireless broadband services across Canada utilizing its
2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian
communications and media company. For further information, please visit
Certain mobile phone features may not be available throughout the entire
network or their functionality may be limited. All features,
functionality and other product specifications are subject to change
without notice or obligation.
(1) The unauthorized copying of copyrighted materials is contrary to the
provisions of the Copyright Laws of the United States and other
countries. This device is intended solely for copying non-copyrighted
materials, materials in which you own the copyright, or materials
which you are authorized or legally permitted to copy. If you are
uncertain about your right to copy any material, please contact your
(2) This device supports Bluetooth A2DP and AVRCP profiles. In order for
Bluetooth devices to communicate with one another, they must utilize
the same Bluetooth profile. To determine the profiles supported by
other Motorola devices, visit www.hellomoto.com/bluetooth. For other
devices, contact their respective manufacturer.
Certain Bluetooth features including those listed may not be
supported by all compatible Bluetooth-enabled devices, and/or the
functionality of such features may be limited in certain devices, or
by certain wireless carriers. Contact your wireless carrier about
feature availability and functionality.
(3) Available user memory varies due to the configuration of the phone,
which varies by service provider.
(4) Network and/or SIM card dependent feature, not available in all
areas. Airtime, data charges, and/or additional charges may apply.
MOTOROLA and the Stylized M Logo are registered in the US Patent &
Trademark Office. The Bluetooth trademarks are owned by their proprietor and
used by Motorola, Inc. under license. Windows Media is either a registered
trademark or trademark of Microsoft Corporation in the United States and other
countries. All other product or service names are the property of their
respective owners. (C)Motorola, Inc. 2008. All rights reserved.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Media Contacts: Motorola: Lena Beyer, Hill &
Knowlton (on behalf of Motorola Canada), (416) 413-4759,
email@example.com; Sophie Merven, HKDP Communications and Public
Affairs, (514) 395-0375, ext. 239, firstname.lastname@example.org; Rogers Wireless: Odette
Coleman, Rogers Wireless, (416) 935-6441, email@example.com