Warner Bros. Pictures and IMAX Report Strong Opening Box Office Results for Under the Sea 3D



    
    Rave Reviews, Stunning IMAX(R) 3D Images and Enthusiastic Audiences Make
    Waves in IMAX(R) Theatres
    

    LOS ANGELES, Feb. 17 /CNW/ - Warner Bros. Pictures Inc. and IMAX
Corporation (Nasdaq:   IMAX; TSX: IMX) today announced that Under the Sea 3D,
narrated by Jim Carrey, opened to rave reviews in IMAX(R) theatres over the
weekend, earning a total of $914,000 in domestic box office receipts on 49
screens for a per screen average of $18,661. These opening weekend results
represent a 20 percent increase over the opening results of the highly
successful Deep Sea 3D (2006), which is currently approaching the $80 million
milestone at the global box office. This is the third original IMAX(R) 3D
co-production from the partnership between Warner Bros. Pictures and IMAX.
    "We're off to a fantastic start with Under the Sea 3D," said Dan Fellman,
president, domestic distribution, Warner Bros. Pictures. "Howard and Michele
Hall, Toni Myers and the rest of the talented filmmaking team have once again
delivered a truly unique cinematic adventure and it's currently one of the
best reviewed movies of the year. We anticipate it will continue to play well
in IMAX theatres for years to come, just as Deep Sea 3D has done since its
release in 2006."
    "Under the Sea 3D represents what IMAX does best, and it is very
gratifying that moviegoers of all ages are so enthusiastic about the film,"
said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "These
results reflect the successful combination of our award-winning filmmaking
team, spot-on narration by Jim Carrey and savvy marketing and distribution
from the Warner Bros. and IMAX teams, all wrapped up in the world's most
immersive 3D cinematic format - IMAX.
    Under the Sea 3D offers a uniquely inspirational and entertaining way to
explore the ocean wilderness. Moviegoers are able to experience face-to-face
encounters with some of the most mysterious and stunning creatures of the sea.
In IMAX 3D, the images literally leap off the screen and float around the
theatre, putting the audience IN the movie.
    The film follows the 2006 box office hit Deep Sea 3D, which is
approaching $80 million worldwide in worldwide box office receipts. Deep Sea
3D continues to draw audiences after 150 weeks in release, demonstrating the
strong legs and appeal that original IMAX 3D productions have had
historically.
    Under the Sea 3D was filmed in IMAX 3D by award-winning
Director/Cinematographer Howard Hall, produced by Toni Myers, executive
produced by Graeme Ferguson, and produced for Howard Hall Productions by
Michele Hall. In addition to last year's Deep Sea 3D, Hall, Ferguson and Myers
were all part of the accomplished filmmaking team behind IMAX's first
underwater 3D adventure, Into The Deep, which has grossed more than $70
million since its 1991 release.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX theatres delivering the world's best movie presentations using
proprietary IMAX, IMAX 3D, and IMAX DMR(R), technology. IMAX DMR is the
Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience(R). IMAX's
renowned projectors display crystal-clear images on the world's biggest
screens, and the IMAX brand is recognized throughout the world for
extraordinary and immersive entertainment experiences for consumers. As of
September 30, 2008, there were 320 IMAX theatres operating in 42 countries.
    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R), and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's accounting, the performance of films, the signing of theatre system
agreements, the viability of new technologies, businesses and products, the
timing of theatre system deliveries, the mix of theatre systems shipped, the
timing of the recognition of revenues and expenses on film production and
distribution agreements, risks arising from potential material weaknesses in
internal control over financial reporting and fluctuations in foreign currency
and in the large format, general commercial exhibition and out-of-home
entertainment markets. These factors and other risks and uncertainties are
discussed in the Company's most recent Annual Report on Form 10-K and most
recent Quarterly Reports on Form 10-Q.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Entertainment Media: Rogers &
Cowan, Los Angeles, Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com;
Investors: IMAX Corporation - New York, Heather Anthony, (212) 821-0121,
hanthony@imax.com; Business Media: Sloane & Company, New York, Whit Clay,
(212) 446-1864, wclay@sloanepr.com

Organization Profile

IMAX Corporation

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890