War Amps 2009 key tags tell story behind the logo



    NEWFOUNDLAND and LABRADOR, Feb. 9 /CNW Telbec/ - When
Newfoundland/Labrador residents receive their 2009 War Amps key tags starting
this week, they will also learn the story behind the logo of the Association's
Child Amputee (CHAMP) Program.
    With the National War Memorial as the background, the logo depicts an
amputee veteran flanked by amputee children. This tells the story of CHAMP, a
program which provides artificial limbs, recreational devices and annual
seminars that inform parents and allow amputee children to bond with each
other.
    "We war amputees call CHAMP the one good thing to come out of the war,"
said War Amps CEO Cliff Chadderton. "It is The War Amps legacy - amputees
helping amputees."
    The logo is also a graphic explanation of other means of helping Champs
and their families, through programs such as Matching Mothers, where an
experienced CHAMP family is available to counsel the family of a new amputee,
and JUMPSTART, which provides multiple amputee children with computers for
schoolwork and future employment. From this has developed WEBMASTERS, which
offers these "Super Champs" training in Web site design.
    Key tags aren't just for car keys! Since 1946, The War Amps has returned
more than one million sets of keys, and the service is more vital than ever
with the extremely high replacement cost of electronic door openers and
anti-theft devices. Each key tag has a confidentially-coded number. Should the
keys be lost, the finder need only call the toll-free number on the back of
the tag and the keys will be returned to the owner by bonded courier.

    The War Amps receives no government grants and is funded solely by public
support of the Key Tag and Address Label Service. For more information, or to
order key tags, use E-ZEE ACCESS: call toll-free 1 800 250-3030, fax toll-free
1 800 219-8988 or visit waramps.ca.




For further information:

For further information: to interview a War Amps representative in your
area (where available), or to receive the text electronically: Communications,
1 877 60MEDIA, communications@waramps.ca. For a key tag graphic, visit
waramps.ca/news/photos/keyadd.html or for filler ads, waramps.ca/psa.


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