"Walk this Way" for a safe back to school, says Safe Kids Canada



    TORONTO, Aug. 27 /CNW/ - With kids across the country heading back to
class, Safe Kids Canada is reminding everyone to ensure children can walk
safely to and from school on our neighbourhood streets.
    Child pedestrian incidents are a leading cause of death for Canadian
children under the age of 14. Every year more than 30 children are killed and
2,400 are seriously injured. Most incidents happen between 3 - 6 p.m., when
drivers are coming home from work, and children may be walking home from
school.
    "We can all help to keep kids safe while they walk in their communities,"
says Pamela Fuselli, executive director of Safe Kids Canada. "When drivers
slow down, and when parents take every opportunity to teach their children
about pedestrian safety, these injuries can be prevented."
    Safe Kids Canada is generously funded by FedEx Express Canada to provide
the Walk this Way pedestrian safety program year-round, providing education,
resources and support for parents and community groups to increase the safety
of their streets.

    
    Walk this Way recommends:

    For drivers:  Slow your speed. A child hit by a car traveling at 50 km/h
                  has an 80 percent chance of being killed. Yet a child hit
                  by a car traveling at 30 km/h has a 95 percent chance of
                  surviving.

    For parents:  Walk with your children and teach them the pedestrian
                  safety rules every single time.

                  Teach them to look left, look straight into the
                  intersection, look right and repeat before crossing the
                  street.

                  Encourage your child to cross at the intersection.
                  Teach your child that parked cars can block a driver's
                  view.
    

    For more information on child pedestrian safety, including brochures and
fact sheets visit www.safekidscanada.ca or call the safe tips line at
1-888-SAFE-TIPS (723-3847).

    About Safe Kids Canada: Unintentional injury is the leading cause of
death among children and youth in Canada. Safe Kids Canada collaborates with
community partners across the country to conduct research, raise awareness,
educate families, and advocate for safer environments. Safe Kids Canada is the
national injury prevention program of SickKids.





For further information:

For further information: Sharon Burkhart, Manager of Communications and
Marketing, Tel: (416) 813-6164, Email: sburkhart@sickkids.ca

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