Wal-Mart Canada unveils new communication campaign demonstrating its commitment to The Greener Good



    Company highlights its environmental leadership and commitment to
    reducing its own environmental footprint

    MISSISSAUGA, ON, Jan. 28 /CNW/ - Wal-Mart Canada is launching a
communication and advertising campaign demonstrating its broad environmental
initiatives and commitment to reducing its own environmental footprint. The
advertising illustrates the many ways Wal-Mart Canada is aligning its
operations with its environmental goals:

    
    1. To produce zero waste;
    2. To be powered 100 per cent by renewable energy; and,
    3. To make more environmentally preferable products available to
       customers.
    

    "We believe it's our responsibility to contribute to our customers'
quality of life by saving people money so they can live better but by also
being an environmental leader," says John Lawrence, director of corporate
social responsibility for Wal-Mart Canada. "Sustainability starts in our own
house and is being incorporated into our business in many ways."

    Wal-Mart Canada Brings its Sustainability Initiatives to Life

    Launching today, the multimedia advertising campaign shows customers that
the company is not only rolling back prices every day but rolling back its
environmental impact through energy efficiency, waste reduction and recycling
initiatives. The campaign includes a 30-second television spot and online ads
that support the newly launched website www.forthegreenergood.ca, a home for
information on Wal-Mart Canada's many sustainability initiatives. The
television ads start today and support the website. Online ads also support
the website and begin running next week.

    For the Greener Good: Wal-Mart Canada's Commitment to Environmental
    Leadership

    Wal-Mart Canada formalized its commitment to environmental sustainability
with the launch of its For the Greener Good program in 2007, which focuses on
forging partnerships, creating initiatives and selling products that support
environmental sustainability. In Canada, Wal-Mart's sustainability goals are
being achieved largely through this program.
    Since embracing environmental sustainability as a business practice, the
company has embarked on numerous successful initiatives.

    Energy Efficiency

    Wal-Mart is already known as one of the most efficient and productive
businesses in the world. Finding efficiencies in order to lower prices has
been part of its culture and success from the beginning. The company has
applied the same commitment to recent initiatives to reduce its use of energy.

    
    -   By switching to more energy efficient light bulbs in stores, the
        company has reduced its energy consumption by 20 per cent in
        converted stores.
    -   The additional insulation of roofs in new stores has reduced energy
        use at the store level by 25 per cent.
    -   Wal-Mart Canada has become the largest Canadian corporate purchaser
        of emission-free power.
    -   The company's stores are 10 to 20 per cent more energy efficient than
        the Canadian average non-food retail outlet.
    

    Waste Reduction

    Reducing waste is one of Wal-Mart Canada's most viable goals. The company
has improved its waste audit programs, embarked on a review of packaging
practices and introduced new diversion programs with the result of reducing
its overall waste by 50 per cent. Initiatives to reduce waste include:

    
    -   A plastic-film recycling program is expected to reduce the company's
        total waste volume by 10 per cent.
    -   At the company's Tire and Lube Express centres, scrap tires,
        automotive batteries and motor oil are collected and diverted from
        landfill.
    -   The company is taking a proactive stance on minimizing waste, looking
        at ways to reduce packaging in its own private-label merchandise and
        packaging materials with reduced environmental impact.
    

    Eco-Friendly Products

    The Wal-Mart brand has always stood for great products at great prices
and our product sustainability efforts are adding a new dimension to this
principle. The company believes that consumers should not have to pay
substantially more for quality products that are natural, safe and kinder to
the environment and continues to work with existing and new suppliers to
expand its eco-friendly product line. Some product initiatives the company has
undertaken include:

    
    -   Wal-Mart is the largest purchaser of organic cotton in the world and
        has been able to provide customers with an expanding line of eco-
        friendly and organic apparel similar in price to non-organic lines.
    -   Wal-Mart Canada offers approximately 250 organic grocery products
        with plans to include organic meats, bread and produce.
    

    "In addition to driving sustainability in our own backyard we're
championing sustainability among our customers, suppliers, associates and in
the communities we serve," says Lawrence. "We hope to stand as an example of
what's possible in a few years."

    About Wal-Mart Canada

    Headquartered in Mississauga, Ontario, Wal-Mart Canada Corp. operates 298
retail outlets nationwide. The company's vision is to demonstrate
environmental leadership by reducing the ecological impact of its operations
through company-wide programs focused on waste, energy and products, as well
as outreach programs that preserve and enhance local environments.





For further information:

For further information: Andrew Pelletier, vice president of corporate
affairs, Wal-Mart Canada, (905) 821-2111 x4585


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890