Wal-Mart Canada set to raise another $1 million for Canadian school nutrition programs



    Wal-Mart Stores and SAM'S CLUBs nationwide kick off Fall 2007 Go Bananas!
    campaign

    TORONTO, Oct. 1 /CNW/ - Last February Wal-Mart customers and SAM'S CLUB
members raised a record-breaking $1.2 million for Breakfast Clubs of Canada
and school nutrition programs nationwide through the sale of thousands of Go
Bananas! icons. This fall, Wal-Mart and Breakfast Clubs of Canada are asking:
Can you help us reach even higher?
    Wal-Mart, SAM'S CLUB and Breakfast Clubs of Canada are launching another
Go Bananas! campaign to support school nutrition programs across Canada. From
October 5 to 26, campaign icons will be available for sale to Wal-Mart and
SAM'S CLUB customers for a loonie at the check-out.
    "With the support of our customers and suppliers, we are proud of the
contribution we have been able to make to this great cause so far," said Mario
Pilozzi, President and CEO of Wal-Mart Canada. "We are hoping that with the
contribution of our associates and generous customers and members, we will
make this October's campaign the biggest one yet!"
    Money raised with Go Bananas! is now supporting 2,400 school nutrition
programs that are part of the Breakfast for Learning network, feeding
230,000 children across Canada. The success of this campaign is making a
difference for kids each and every school day.
    "We all know how important a nutritious breakfast is to giving a child
the best start in life. We believe that something as simple as a regular
healthy breakfast can actually have a long-term pay-off for children, with
improved learning leading to a brighter future, regardless of background,"
said Daniel Germain, President and Founder of Breakfast Clubs of Canada.
    Thanks to the generosity of its associates, customers and suppliers,
Wal-Mart and SAM'S CLUB have raised and contributed more than $6 million to
children who benefit from school nutrition programs under Wal-Mart's Go
Bananas! campaign, the sale of Christmas ornaments and other related
fundraising events.

    About Breakfast Clubs of Canada

    Breakfast Clubs of Canada supports community-based nutrition programs for
schoolchildren across Canada by raising awareness and funding on their behalf.
As a national fundraiser for local initiatives, the dollars raised help
thousands of children start their school days on the right foot. In 2006-2007
Breakfast Clubs of Canada, in partnership with Breakfast for Learning,
supported 2,400 programs feeding 230,000 children across the country. To learn
more about Breakfast Clubs of Canada's mission or to make a donation on-line,
visit www.breakfastclubscanada.org.

    About BREAKFAST FOR LEARNING

    BREAKFAST FOR LEARNING (BFL) is the leading national non-profit
organization in Canada dedicated to funding community-based student nutrition
programs. Working to ensure that every child in Canada attends school well
nourished and ready to learn, BFL provides funds, nutrition education,
resources and program support to student nutrition programs across the
country. To date millions of nutritious breakfasts, lunches and snacks have
been provided through the programs we support. For more information about
BREAKFAST FOR LEARNING visit www.breakfastforlearning.ca

    About Wal-Mart Canada Corp.

    Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart
Canada operates a growing network of 278 Wal-Mart discounts stores, eight
supercentres and six SAM'S CLUB locations. Since 2000, more than 100 Canadian
communities have lobbied or petitioned to have a Wal-Mart store built in their
towns. Every week in Canada, Wal-Mart raises and contributes more than
$290,000 to Canadian charities. Last year alone, the company raised and
donated more than $15 million to charities across the country. Throughout
Canada, Wal-Mart employs over 70,000 Canadians and has been consistently
ranked one of the best companies to work for in Canada by international
human-resources firm Hewitt Associates and Report on Business Magazine. A 2006
Synovate survey showed that 80 per cent of Canadians with a Wal-Mart store in
their community are glad we're there.

    Editor's note:

    For further information about a Wal-Mart or SAM'S CLUB event, or for
    photo opportunities with the Go Bananas! bookmark icon, please contact
    your local store.





For further information:

For further information: Dominique Ladouceur, Breakfast Clubs of Canada,
1-866-794-4900 ext. 229; Christi Gallagher, Wal-Mart Canada, (905) 821-2111,
ext. 4042


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