Wal-Mart Canada begins $1 million, five-year campaign in support of Canada's World War II heroes and Juno Beach Centre



    MISSISSAUGA, ON, Oct. 25 /CNW/ - Wal-Mart Canada stores from
coast-to-coast will begin a five-year fundraising campaign next month in
support of Canada's war heroes and veterans, for one of the world's premier
World War II educational museums - the Juno Beach Centre in Normandy, France.
    The fundraising drive will run from November 1-12, covering Remembrance
Day on November 11, and will add to the nearly $7 million Wal-Mart Canada has
raised and contributed in funding and marketing support for the Juno Beach
Centre since 2003. The Juno Beach Centre presents the war effort made by all
Canadians, civilians and military alike, both at home and on various fronts
during World War II.
    As the charter corporate sponsor of the Juno Beach Centre, Wal-Mart
Canada is honoured to have been part of the Juno Beach Centre from the
beginning. "The Canadians who served during World War II played a vital role
in ensuring the freedoms that we enjoy in this country today, so Wal-Mart
Canada is so proud to raise funds for this important historical centre," said
Randy Gerrie, Wal-Mart Canada regional vice-president and Juno Beach Centre
board member. "This funding will preserve these memories and lessons for
generations to come."
    The money raised by Wal-Mart Canada and its customers this November and
over the next five years will be used to directly fund two exhibit rooms at
the Juno Beach Centre - the Canada Today Room, which showcases the diversity
of our country in the new millennium, and a temporary exhibit room which
houses a variety of ever-changing displays.
    "With Remembrance Day fast approaching, this is a time of year when many
Canadians want to do anything they can to both honour our veterans and
military heroes and help to preserve our history," said Garth Webb, a D-Day
veteran and the current president of the Juno Beach Centre. "The Juno Beach
Centre was built with support from Wal-Mart Canada and its customers and they
continue to provide vital funding to this day."

    About the Juno Beach Centre

    The Juno Beach Centre is a museum and education centre which opened at
Courseulles-sur-Mer, France on June 6, 2003. The Juno Beach Centre has been
established in Canada as a non-profit organization. The Juno Beach landing
site has been designated by the Minister of Canadian Heritage as a site of
national historic significance to Canada.

    About Wal-Mart Canada

    Founded in 1994 and based in Mississauga, Ontario, Wal-Mart Canada serves
more than one million Canadians each day at its 270 discount stores, 17
Supercentres and six SAM'S CLUB operations. With more than 70,000 associates,
the company is one of Canada's largest employers and has consistently been
listed among The 50 Best Companies to Work for in Canada, as published in
Report on Business Magazine. Wal-Mart Canada operates one of the strongest
community involvement programs in Canada. Through its 2006 "Good Works"
activities, the company raised and donated more than $15 million to causes
nationwide, nearly $300,000 weekly. In recent years, more than 100 Canadian
communities have lobbied or petitioned Wal-Mart to build a store locally.
Wal-Mart Canada has committed to three long-term sustainability goals: 1.
Produce zero waste; 2. Use 100 per cent renewable energy; 3. Make
environmentally preferable products available to Canadians.





For further information:

For further information: Garth Webb, President, Juno Beach Centre,
1-877-828-JUNO (5866); Felicia Fefer, Wal-Mart Canada, (905) 821-2111, ext.
4042


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