Wal-Mart Canada and P&G rev up their support of sick kids as racers Tagliani and Ranger become co-ambassadors for charity drive



    MONTREAL, March 29 /CNW Telbec/ - Enhancing their commitment to sick kids
as part of a joint national fund-raising program for the Children's Miracle
Network, Procter & Gamble and Wal-Mart Canada announced today their
association with Canadian racers Alex Tagliani and Andrew Ranger for the 2007
season.
    Along with partners Tide, Folgers, Kellogg's, Duracell, Gillette,
Pringles, Old Spice, Jig-A-Loo, George(TM) and Fido, P&G and Wal-Mart Canada
have joined forces to support the championship aspirations of Tagliani in the
Champ Car World Series. They have also extended full-season backing to Ranger,
who has decided to pursue his promising career in the NASCAR Canada Series
after two years in Champ Car.
    Both drivers will be spokespersons for the Victory Lap Charity Program, a
cross-Canada fund-raising effort on behalf of the Children's Miracle Network,
an instrumental force in providing medical care and preventative education to
help millions of youngsters overcome disease and injuries of all types. Now in
its fifth year, the Victory Lap tour, which in 2006 included a special
ticket-sales campaign for the Champ Car race in Montreal, raised some $209,000
last year.
    "I am extremely fortunate to have P&G and its partners behind me as I
take on this new challenge," remarked Ranger, of Roxton Pond, Quebec, whose
12-race season begins on May 26 at Cayuga Speedway Park near Hamilton. "I
believe it's the right opportunity at the right time for my career. I enjoyed
my two years in Champ Car, but I'm also looking forward to showing my skills
behind the wheel of a stock car. If all goes well, it could lead to competing
in the Busch Series race in Montreal this summer."
    Tagliani, of Lachenaie, Quebec, was equally upbeat about his prospects in
the Champ Car season, which starts in Las Vegas the weekend of April 6-8. "I
really believe we can contend for the championship this year, and the support
and confidence that Procter & Gamble, Wal-Mart Canada and their partners have
expressed makes me even more motivated to succeed," he said. "Especially if my
success on the track helps to raise more funds for the children."
    Ranger, 20, has been associated with Procter & Gamble Canada since 2003,
a span during which he won the Fran-Am Championship, captured top-rookie
honours in the Atlantic series and posted consecutive 10th-place rankings in
the Champ Car drivers' standings. Tagliani, 34, a seven-year Champ Car veteran
who is one of the series' top contenders, is a first-time recipient of
sponsorship support by P&G and its partners.
    Tagliani, a driver for Rocketsports Racing, will be sporting the logos of
the major partners throughout the season on his driver's suit and helmet, and
his car will bear their branding for the series' three Canadian races - in
Mont Tremblant, Toronto and Edmonton. Ranger will be adorned in the sponsors'
colours while driving for the Mount Hope, Ontario-based Jacombs Racing Team in
the NASCAR Canada Series.
    Being able to support another talented Canadian driver and raising more
funds for the Children's Miracle Network is a win-win situation in the view of
Mark Pawliw, Senior Account Executive at Procter & Gamble Canada. "Andrew and
Alex are both outstanding ambassadors for the program, not only from a
visibility standpoint for its in-store charity component, but also from
spending time with kids and their families at the track at selected events,
helping to give them a day they will always remember," he stated.
    Chantal Glenisson, Vice-President of Operations for Eastern Canada at
Wal-Mart, said the company is delighted to provide its support to "an
initiative that assists a pair of Canadian drivers in pursuit of lofty goals
and strives to help fulfill some of the fondest dreams of youngsters waging a
courageous battle in the face of serious illness."




For further information:

For further information: Johanne Lépine and Louis Payette, Torchia
Communications, (514) 288-8290, exts. 234 and 215, jlepine@torchiacom.com,
lpayette@torchiacom.com

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Procter & Gamble

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