W Network and Worldwide Bag Media Announce New Series, Anna and Kristina's Grocery Bag



    The Hosts Behind The Shopping Bags put Cookbooks, Appliances and More
    To the Test this Fall on W Network

    TORONTO, June 9 /CNW/ - W Network, Canada's No. 1 specialty channel for
women, has partnered with Worldwide Bag Media to produce a new original
series, Anna and Kristina's Grocery Bag, featuring Anna Wallner and Kristina
Matisic, the well-known hosts from the long-running and successful Canadian
series The Shopping Bags. Anna and Kristina's Grocery Bag is now in production
in Vancouver, B.C., and will premiere in September on W Network.

    "When The Shopping Bags launched in 2001, W Network knew we had a winning
combination in hosts Anna and Kristina. Audiences responded immediately to
their good natured camaraderie and the practical but fun approach they took to
any topic they tackled. With Anna and Kristina's Grocery Bag, we're thrilled
to take Anna and Kristina's talents and friendship in a new direction on a
subject that is dear to us all...food," said Joanna Webb, Vice President,
Programming, W Network.

    In Anna and Kristina's Grocery Bag, the test-driving twosome narrow their
focus to the kitchen and put cookbooks to the test - from the grocery store to
the dinner plate. In each episode, Anna and Kristina try out and review
recipes, ingredients, appliances and food prep techniques to see if the
average cook can re-create the beautifully photographed meals. From microwaves
to macaroni, from mixing bowls to mixed greens, Anna and Kristina enlist the
help of everyday people from construction workers to students to football
fans, to find the best products and ingredients. At the end of the show, a
guest chef or food expert will give a final evaluation of the meal and decide
if the cookbook delivers the goods.

    "We're excited to be turning our attention to the kitchen, a room filled
with so many product testing opportunities. But the potential for disaster is
big since we're no experts when it comes to cooking!" said Anna Wallner,
President, Worldwide Bag Media.

    W Network, the No. 1 women's specialty service in Canada, is watched by
over 10 million viewers in an average month. W's line-up delivers compelling
entertainment for women, ranging from blockbuster movies to popular dramas and
lifestyle series. Its website, www.wnetwork.com offers in-depth show
information featuring expert advice from hosts in addition to a popular games
section and a rich online community. W has built a leadership position as
"marketing to women experts" through its various research initiatives,
including the W Her Report.

    W Network is owned by Corus Entertainment Inc., a Canadian-based media
and entertainment company. Corus is a market leader in specialty television
and radio with additional assets in pay television, advertising and digital
audio services, television broadcasting, children's book publishing and
children's animation. The company's multimedia entertainment brands include
YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio
stations including CKNW, CKOI and Q107. Corus creates engaging branded
entertainment experiences for its audiences across multiple platforms. A
publicly traded company, Corus is listed on the Toronto (CJR.B) and New York
(CJR) exchanges. Experience Corus on the web www.corusent.com

    For high-resolution images, please visit http://pressroom.corusent.com.





For further information:

For further information: Lindsay Sutcliffe, Manager, Communications,
Corus Entertainment, (416) 201-2101, lindsay.sutcliffe@corusent.com; or Sally
Tindal, Director, Communications, Corus Entertainment, (416) 821-7876,
sally.tindal@corusent.com

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