VANCOUVER, Jan. 30 /CNW/ - VRX Worldwide Inc. (TSX-V: VRW) announced
today that its wholly owned subsidiary, VRX Studios Inc., has signed an
agreement with Harrah's Operating Company, Inc., a wholly owned subsidiary of
Harrah's Entertainment Inc. (NYSE: HET) to produce, manage and distribute
virtual tours and still images for Harrah's properties across the United
Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment through operating subsidiaries. Since its beginning in
Reno, Nevada nearly 70 years ago, Harrah's has grown through development of
new properties, expansions and acquisitions, and now owns or manages casinos
on four continents. The company's properties operate primarily under the
Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London
Clubs International family of casinos. Harrah's Entertainment is focused on
building loyalty and value with its customers through a unique combination of
great service, excellent products, unsurpassed distribution, operational
excellence and technology leadership. www.harrahs.com
VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc.
(www.vrxworldwide.com ), is the world leader in producing and syndicating high
quality, web-ready visual content that educates, inspires, and compels online
travel consumers. Leading travel brands such as Carnival, Hyatt, Travelocity,
Lastminute, Southwest Vacations, Orbitz, and many others rely on VRX's
stunning visual content to attract and engage consumers. Each month, millions
of people interact with VRX's Hotel, Cruise, and Destination Content in their
search for their perfect vacation. To find out more about VRX Studios, its
products and services, visit www.vrxstudios.com.
VRX Worldwide Inc.
per: "David MacLaren"
President and CEO
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For further information: VRX Worldwide Inc., Barry Girling, Manager,
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