Volvo reveals location of this year's buried treasure: The bottom of the deep blue sea



    Volvo Car Corporation sinks treasure chest filled with $50,000 in gold
    and the key to a new XC90 "Somewhere in the World" and gets ready to
    launch online treasure hunt

    IRVINE, CA, April 25 /CNW/ - Somewhere in the world, Volvo Car
Corporation has sunk real treasure - a chest filled with $50,000 worth of gold
doubloons plus a key to a brand new Volvo XC90 - and will soon be taking
would-be pirates on a virtual high seas adventure to find it. Volvo's online
treasure hunt will begin May 4, involve participants from 22 countries and is
inspired by the Pirates of the Caribbean: At World's End movie that hits
theatres May 25.
    Last summer, Volvo embarked on its official partnership with Disney's
Pirates of the Caribbean movie franchise by launching a global online treasure
hunt for a buried Volvo XC90 V8. The hunt, like the movie, was a huge success
and drew more than 100,000 participants from the US, UK, Japan, Austria and
Spain. This year, Canada and a host of other countries will join in the
adventure. With even more booty at stake, Volvo's hunt promises to be bigger
and better, with more than 6,000 treasure hunters already pre-registered.
    "We had such a great response to the hunt last year that we really did
feel the pressure to come up with something equally cool and attention
grabbing this year," said Linda Gangeri, national advertising manager for
Volvo Cars of North America. "So, yes, we really did sink a treasure chest to
the ocean floor filled with gold and the key to a new Volvo. It's sitting
there right now just waiting to be found."
    Volvo will release more details about the online hunt May 3. For those
looking to participate, registration can be done at
http://www.volvocanada.com/thehunt.

    Top unofficial Volvo treasure hunt blogs:
    http://thehunt07.spaces.live.com
    http://prometheusdigital.com/potc3




For further information:

For further information: Chad Heard, Marshall Fenn Communications, (416)
962-3366 x267, chadh@marshall-fenn.com; Kim McMartin, Haberman & Associates,
(612) 372-6464, kim@habermaninc.com

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Volvo Cars of Canada Corp.

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