Volkswagen launches "Autobahn for all" marketing campaign



    Building upon the recent price reduction announcement, Volkswagen
    unleashes its latest Marketing campaign

    AJAX, ON, Feb. 20 /CNW/ - Following up to last week's price reduction on
almost all 2008 model-year vehicles, Volkswagen Canada today announces the
second part of its most recent value initiative: Autobahn for all. This latest
campaign builds on the "German-engineering at value pricing" ideology that
will familiarize buyers with the truly compelling reasons to buy a Volkswagen.
    "The 'Autobahn for all' campaign succinctly, yet effectively, conveys all
of the initiatives that Volkswagen has successfully accomplished to bring an
even more compelling value to its products to Canadians" said Bruce Rosen,
general manager, marketing communications. "The updated-for-2008 City Golf and
City Jetta, German-engineered compacts that effectively compete among
subcompacts and available starting at $15,300 and $16,900 respectively, as
well as the MSRP reduction that was announced last week on the rest of the
2008 line-up last week, create quite the advantageous proposition to the
Canadian consumer."

    Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario. It
is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.
Volkswagen is one of the world's largest producers of passenger cars and
Europe's largest automaker. Volkswagen sells the City Golf, City Jetta,
Rabbit, GTI, New Beetle, Jetta, Passat, Eos, and Touareg 2 through more than
130 independent Canadian dealers.




For further information:

For further information: Patrick Saint-Pierre, (905) 428-5858,
Patrick.Saint-Pierre@vw.com

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Volkswagen Canada Inc.

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