Reinforcing our commitment to value with new savings announced on Jetta,
Passat and Touareg 2
AJAX, ON, Nov. 6 /CNW/ - Volkswagen Canada today announces a
manufacturer's sales program to further strengthen its value pricing
For the months of November and December 2007, additional
manufacturer-to-dealer savings include $1,000 on Jetta, $2,000 on Passat, and
$2,000 on Touareg 2. These savings are for dealers to pass on to consumers and
are in addition to the attractive APR and lease rates, starting as low as 1.9
% on select models, already being offered.
In 2007, as the Canadian Dollar was showing signs of appreciation,
Volkswagen took pricing and product actions for several models. The original
entry price for the 2007 Jetta was dropped by $1,500. The 2007 New Beetle's
pricing was reduced by $1,710, and the 2007 New Beetle Convertible's price was
lowered by $2,090. For 2008, we introduced the new Touareg 2, with over 2,300
changes and a $1,550 lower starting price.
In addition, Volkswagen Canada introduced the City Golf and City Jetta
brand entry strategy in 2007 - exclusively for the Canadian market. These
vehicles made a big splash upon their introduction, essentially offering
compact cars at subcompact car prices. Redesigned for 2008, the vehicles
benefit from numerous changes, including updated interior and exterior
styling. The 2008 City Golf from $15,300, and the 2008 City Jetta from $16,900
represent incredible value for the Canadian consumer and are also offered with
attractive finance rates from 3.9 %.
"Volkswagen Canada continues to realize strong sales, up 10 % over 2006
through October, by providing exceptional value on fun to drive,
German-engineered cars," said John White, Executive Vice-President. "Our goal
is to continue delivering more value and savings to Canadians, as well as to
maintain our competitive position in the market."
Founded in 1952, Volkswagen Canada, Inc. is headquartered in Ajax,
Ontario. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg,
Germany. Volkswagen is one of the world's largest producers of passenger cars
and Europe's largest automaker. Volkswagen sells the City Golf, City Jetta,
Rabbit, GTI, New Beetle, Jetta, Passat, Eos, and Touareg 2 through more than
130 independent Canadian dealers.
For further information:
For further information: Patrick Saint-Pierre, (905) 428-5858,