VivaCell Selects Redknee USSD Gateway and Self-Care Application Suite to Help Drive Leadership Position in Armenia



    
    Redknee Enables Eastern European Mobile Operator to Deliver Added Value
and
    Flexible Service Options to Meet Demands of Growing Subscriber Base
    

    TORONTO, Sept. 25 /CNW/ -- Redknee Solutions Inc. ("Redknee" or the
"Company") (AIM: RKN), a leading provider of innovative infrastructure
software that monetizes and personalizes services and content for mobile
operators, today announced that its Unstructured Supplementary Services Data
(USSD) Gateway and Self-Care Application Suite has been selected by VivaCell,
a subsidiary of Mobile TeleSystems OJSC (NYSE:   MBT), and the leading mobile
operator in Armenia. VivaCell selected the robust USSD Solution in early July
2007, to meet prepaid and postpaid subscriber demands for flexible
applications and services, and to uniquely distinguish VivaCell in this
market.
    
    Ralph Yirikian, VivaCell General Manager, commented:
    
    "With the highly competitive landscape of mobile communications in
Armenia, it is critical that we provide a differentiated offering to gain and
retain subscribers, and grow our market leadership presence.  We needed a
flexible and powerful turnkey solution that would easily integrate with our
existing systems, and allow us to readily add additional USSD services as
needed to broaden our solution portfolio. The Redknee USSD was the optimal
solution that provided the features and scalability we require, and the
professional response and follow up we received from Redknee was head and
shoulders above the other vendors we evaluated."
    VivaCell selected the Redknee USSD Gateway to allow seamless integration
with its existing USSD services, and to simplify the introduction of
additional services through the open API. The USSD Portal provides a unified
and interactive interface that is supported by all GSM handsets without the
need for special SIM cards or custom modifications.
    Redknee will enable VivaCell to reduce missed call network usage, or
"beeping", as VivaCell subscribers will now have the ability to send instant
CallMe requests, such as in cases when they have extended their own allotted
prepaid minutes, which enables additional potential revenue from low ARPU
(Average Revenue Per User) subscribers by having other parties initiate calls.
Redknee helps VivaCell facilitate financial transactions that are simple, safe
and fast including CreditMe, Transfer Funds, and Balance Inquiry, allowing
more subscriber flexibility and reducing customer service representative
queries for the operator. The USSD suite provides a unified platform that
supports both prepaid and postpaid subscribers, and it facilitates
multi-language support based on subscriber preference, allowing the operator
to serve a broader base with more options.
    
    Lucas Skoczkowski, CEO at Redknee, added:
    
    "Clearly, value-added services differentiate mobile operators,
particularly in competitive emerging markets, and Redknee enables these
operators with the ability to integrate new service options quickly and gain
competitive edge.  By selecting the Redknee solution, operators like VivaCell
will gain market advantage through the ability to offer a wide variety of
differentiated services to their subscriber base. We are very pleased to be
selected by VivaCell, and increase the Redknee presence in the Eastern
European market."
    
    For more information about Redknee, visit http://www.redknee.com.
    About Redknee
    
    Redknee (RKN : AIM), established in 1999, provides real-time monetization
and personalization products, solutions and services to over 30 mobile
operators globally. Redknee Monetization products enable mobile network
operators to optimize the lifetime value of each subscriber through advanced
billing, rating and charging. Redknee Personalization products enable
operators to offer personalized voice, messaging, and data services for the
enterprise and consumers to meet mainstream, niche and individual market
segment requirements. Redknee customers provide services to over 290 million
wireless subscribers in over 20 countries. Redknee Solutions Inc. is the
parent of the wholly-owned operating subsidiary Redknee Inc, and its various
subsidiaries. References to Redknee refer to the combined operations of those
entities. For more information, visit http://www.redknee.com.
    
    About VivaCell
    
    VivaCell is the leading Armenian mobile operator, providing a wide range
of Voice and Data services. Since its launch on 1st July 2005, in a short
period of time VivaCell has managed to build a nationwide network and a
considerable customer base. VivaCell drives the development and offering of
innovative mobile communications products, services and features in the
Armenian mobile communications market. For more information, visit
http://www.vivacell.am
    Mobile TeleSystems OJSC ("MTS") is the largest mobile phone operator in
Russia and the CIS. Together with its subsidiaries, the Company services over
76 million subscribers. The regions of Russia, as well as Armenia, Belarus,
Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and
subsidiaries are licensed to provide GSM services, have a total population of
more than 230 million. Since June 2000, MTS' Level 3 ADRs have been listed on
the New York Stock Exchange (ticker symbol MBT). Additional information about
MTS can be found at http://www.mts.ru

    
    Media Relations Contact:              Investor Relations Contact:
    Heidi Rosenberg                       Jeremy Garcia
    NPI PR                                Buchanan Communications
    +1 831-440-2405                       +44 (0) 20 7 466 5000
    heidi@npipr.com                       jeremyg@buchanan.uk.com
    

    
    Dalia Asterbadi                       Colley Clarke
    +1 905 625 2636                       +1 905 625 2604
    dalia.asterbadi@redknee.com           colley.clarke@redknee.com
    




For further information:

For further information: media relations, Heidi Rosenberg of NPI PR, 
+1-831-440-2405, heidi@npipr.com, for Redknee Solutions Inc.; or Dalia 
Asterbadi of Redknee Solutions Inc., +1-905-625-2636, 
dalia.asterbadi@redknee.com; or investor relations, Jeremy Garcia of Buchanan 
Communications, +44 (0) 20 7 466 5000, jeremyg@buchanan.uk.com, for Redknee 
Solutions Inc.; or Colley Clarke of Redknee Solutions Inc., +1-905-625-2604, 
colley.clarke@redknee.com Web Site: http://www.redknee.com                 
http://www.mts.ru                  http://www.vivacell.am


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