NEENAH, Wis., Sept. 27 /CNW/ -- To help capture the checkered flag in the
race to cure breast cancer, Kimberly-Clark Corporation's (NYSE: KMB) Viva
brand towels will once again rev up Brewco Motorsports' No. 27 Busch Series
race car to support breast cancer research and awareness programs. Viva brand
towels, the brand that encourages women to live life to the fullest, today
announced their annual partnership with The Breast Cancer Research Foundation
(BCRF) to help raise awareness and funds to combat breast cancer during
October -- National Breast Cancer Awareness Month.
For the second consecutive year, Viva brand towels will sponsor the
Brewco Motorsports' No. 27 race car during three Busch Series races to drive
attention to this serious health issue by showcasing a new pink paint scheme
along with a pink ribbon symbolizing breast cancer awareness. The race car
will display the paint scheme during the Yellow Transportation 300 at Kansas
Speedway (Sept. 29), the Dollar General 300 at Lowes Motor Speedway (Oct. 12)
and the Sam's Town 250 at Memphis Motorsports Park (Oct. 27). In addition,
the driver of the No. 27 car, Casey Atwood, and the entire Brewco pit crew
will sport the color pink during the three races.
"The pink No. 27 car and crew will be an unforgettable sight for race
fans," said Atwood. "Pink is not a color normally associated with NASCAR
racing, which should help in shining the spotlight on the importance of
finding ways to prevent and cure breast cancer."
In addition to the pink No. 27 race car, Viva brand towels has pledged to
contribute up to $200,000 to BCRF through donations linked to the purchase of
specially designed Viva/BCRF 2-pack printed towels available at participating
retailers during the month of October. During the same month, the brand will
contribute $5.00 to BCRF for every new visitor who signs up as a member on the
brand's new Viva Diva Cafe Web site, launched today, up to $50,000. For more
information, visit http://www.vivadivacafe.com.
"With nearly 40 percent of NASCAR fans being women, the sport offers a
great way to reach women in a unique setting to build awareness and support
for breast cancer research and prevention," said Ellen Wheeler, Integrated
Marketing Leader for the Viva brand. "The Viva brand is proud to join forces
once again with our Busch Racing Series partner Brewco Motorsports to help
raise funds for BCRF as they continue to search for a much needed cure for
The owner of the No. 27 car, Clarence Brewer Jr., also has a very
personal reason for supporting breast cancer research. Brewer's grandmother
passed away in 2000 after a five-year battle with breast cancer. He also has
two aunts who are breast cancer survivors, and learned in 2006 that yet
another member of his family -- a cousin -- was diagnosed with the disease.
"My family has obviously been impacted by breast cancer," said Brewer.
"My team and I are proud to join our sponsor, Kimberly-Clark and Viva brand
towels, and BCRF in support of finding a cure."
"Research is extremely important in helping find a cure for breast cancer
and we are grateful to the Viva brand and Brewco Motorsports for their
continued support," says Robbie Finke, Director of Marketing for BCRF. "In
2007, it is estimated that more than 178,000 women in the United States will
be diagnosed with this disease, and over two million women living in the U.S.
have been treated for breast cancer. The donations received from the Viva
brand towels will help our research efforts in finding a cure."
The Breast Cancer Research Foundation is dedicated to preventing breast
cancer and finding a cure in our lifetime by funding clinical and genetic
research worldwide. A minimum of 85 cents of each dollar donated to the
Foundation goes directly to breast cancer research and awareness programs. For
more information about BCRF, visit http://www.bcrfcure.org or call
About Brewco Motorsports, Inc.
Central City, Kentucky businessman Clarence Brewer Jr. began the
construction of his racing enterprise, Brewco Motorsports, in 1996 with one
racecar and a small shop. This year, Brewer begins his 11th season as a car
owner in the NASCAR Busch Series. With an unmatched reputation of delivering
results both on and off the track, Brewco has elevated itself to not only a
consistent championship contender but the marketing vehicle of some of
America's most trusted brands. For more information, please visit
About Viva brand towels and Kimberly-Clark
Viva brand towels are soft and strong like cloth, and uniquely different
from other paper towels. For more information, visit
Kimberly-Clark and its well-known global brands are an indispensable part
of life for people in more than 150 countries. Every day, 1.3 billion people
-- nearly a quarter of the world's population -- trust K-C brands and the
solutions they provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark hold the No. 1 or No. 2 share position in more than 80
countries. To keep up with the latest K-C news and to learn more about the
company's 135-year history of innovation, visit http://www.kimberly-clark.com.
For further information:
For further information: Joey Mooring, +1-972-281-1443,
email@example.com, or Investors, Mike Masseth, +1-972-281-1478,
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