New design and functions make finding the right cruise or cruise tour an
easy, interactive experience
SEATTLE, Feb. 20 /CNW/ -- Aiming to bring the Holland America Line
vacation experience to computer desktops, the line's redesigned website offers
a detailed virtual sampling of its premium cruise vacations along with
sophisticated cruise shopping tools.
"Increasingly we find our guests turn to the Internet to view and plan
their Holland America Line cruise," said Richard D. Meadows, CTC, executive
vice president, marketing, sales, and guest programs. "We redesigned our site
to offer a virtual experience that offers a true flavor of the cruise that
awaits our guests, from what their stateroom looks like to activities in
With more rich media features aimed at an ever-evolving Internet-savvy
audience around the world, hollandamerica.com combines updated graphics,
re-organized information and search tools that underscore the details and
diversity of the cruise itineraries. An interactive map lets users click on a
continent and zoom in on a particular destination with access to port details,
shore excursions, and itineraries.
A new Cruise Finder tool helps visitors narrow down options on their
desired itinerary. Visitors may select up to three itineraries to compare
side-by-side. After choosing to view details on one, adjoining tabs display a
map, destination information, available shore excursions and ship information.
By creating an account, visitors may save favorites to review later.
A new My Account feature allows visitors to personalize their experience
when shopping for a particular cruise destination. Once an account is set up
with a personal profile, the My Favorites page lets visitors save cruises,
cruise tours and shore excursions that interest them for later comparison. On
the My Reservations page, visitors can book shore excursions, check-in online
and buy onboard gifts. The website will also return information to the visitor
based on their identified interest. For example, current promotions available
in Europe are displayed for a visitor looking at European destinations.
Choosing the perfect CruiseTour in Alaska is easy with the new Alaska
Tour Guide. Is it important to see tidewater glaciers or visit the Yukon?
Visitors can rate an array of photos based on their personal preferences. The
Guide rates the photos then recommends three CruiseTours based on visitor
A video gallery filled with snapshots, video clips, virtual tours,
ebrochures and podcasts engages visitors with a virtual experience of a
Holland America Line vacation. Content covers destinations, ship details and
activities. Video clips give an overview of dining options, show the range of
shipboard activities and highlight global destinations. Podcasts narrate the
collection of art and antiques displayed on each ship.
On the Book Cruises page, guests may choose from four ways to make
vacation plans. They can find a travel agent with the travel agency locator
tool, call the company directly, ask to be contacted by a company
representative or book online.
About Holland America Line [a division of Carnival Corporation and plc
(NYSE: CCL and CUK)]
Holland America Line's fleet of 13 ships offers nearly 500 cruises to 314
ports of call in 97 countries, territories or dependencies. Two- to 108-day
itineraries visit all seven continents, including Antarctica, South America,
Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular
sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe
and Panama Canal. For more information, contact a travel agent or call
1-877-SAIL-HAL (1-877-724-5425) or visit http://www.hollandamerica.com.
World's Leading Cruise Lines
The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises. Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets. The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.
CONTACT: Rose Abello / Sarah Scoltock
For further information:
For further information: Rose Abello or Sarah Scoltock of Holland
America Line, 1-800-637-5029, Fax, +1-206-262-5934, firstname.lastname@example.org