VisionTV Prime Time Ratings Hit Record High



    TORONTO, Jan. 9 /CNW/ - Holiday programming earned VisionTV its
highest-ever prime time ratings, Canada's multi-faith and multicultural
television network reported today.
    Data from BBM Nielsen show that VisionTV achieved a 1.00% prime time
audience share for the week of Dec. 15-21, 2008. The network's 30-minute
audience reach was a season-high 1.48 million.
    VisionTV's highest rated program for the week was the movie A Holiday
Romance, which recorded an average minute audience of 251,000. An
unprecedented nine VisionTV programs had an AMA of 100,000-plus.
    VisionTV marked the 2008 holiday season with three full weeks of Yuletide
movies and music specials, running from Dec. 8-26.
    December's highs capped an autumn that saw significant ratings growth for
the network. VisionTV's audience share for the first 13 weeks of the 2008-2009
season was up 64% over the same period last year.
    Said Mark Prasuhn, Chief Content Officer for S-VOX, VisionTV's corporate
parent: "The 'Christmas spirit' is something that Canadians of many different
faith backgrounds can share. We are delighted that VisionTV's selection of
holiday programming resonated with our audience, and we will continue to serve
Canadians in 2009 with programming that brings together viewers of different
faiths and cultures."
    Added S-VOX President and CEO Bill Roberts: "Mark and his Programming
team have made great efforts over the past year to energize VisionTV's lineup,
and the results speak for themselves. We look forward to continued audience
growth in 2009."
    The network will debut a number of original new Canadian productions in
early 2009, including the documentary anthology series I Prophesy: The Future
Revealed and Supernatural Investigator (both premiering Jan. 27), and the
drama series SOUL (premiering Feb. 11), which stars Juno Award-winning R&B
artist Keshia Chanté.
    VisionTV will also present specials in 2009 celebrating major faith
holidays such as Rosh Hashanah, Ramadan, Easter and Diwali.
    For more information on VisionTV programming, please visit
www.visiontv.ca.

    VisionTV, an S-VOX company, is Canada's multi-faith and multicultural
broadcaster, dedicated to entertaining and insightful programming that
celebrates diversity and promotes understanding and tolerance among people of
different faiths and cultures.




For further information:

For further information: Media Contact: David Todd, Media Relations
Manager, S-VOX, Phone: (416) 368-3194 ext 207, Email: dtodd@s-vox.com

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