VisionTV expands, enhances Saturday programming for South Asian Canadians



    TORONTO, Feb. 7 /CNW/ - Beginning March 1, Saturdays on VisionTV will
have a new look.
    For many years, the multi-faith and multicultural channel has devoted
much of its Saturday schedule to programming for Sikh, Hindu and Muslim
Canadians. Now VisionTV is revamping the day's lineup to better serve South
Asian viewers, and introducing a new addition: weekly feature films from
Bollywood.
    To highlight the change and underline the importance that VisionTV places
on its South Asian viewership, the new schedule has been given its own
distinct brand: Desi Vision.
    Said Mark Prasuhn, VisionTV's Chief Operating Officer and Senior Vice
President, Programming: "We are proud to be the only national basic cable
broadcaster offering such an extensive selection of faith, information and
entertainment programming for South Asian Canadians. The decision to enhance
VisionTV's Saturday lineup is a sign of our continued commitment to this
fast-growing community."
    South Asian Canadians represent one of the country's largest visible
minorities, with a population that is expected to approach two million by
2017.
    Bollywood feature films will join the VisionTV Saturday lineup, starting
March 1, at 4 p.m. and 1 a.m. ET/1 p.m. and 10 p.m. PT. The product of
Mumbai's thriving motion picture industry, these immensely popular,
action-packed extravaganzas reflect the vibrant face of today's India, where
age-old faith traditions meet fast-paced contemporary culture.
    VisionTV has acquired classic titles such as the romance Ek Hi Raasta and
the family saga Sooryavansham, starring legendary actor Amitabh Bachchan in
one of his most acclaimed performances.
    Other Bollywood film highlights include Raincoat, a contemporary romance
inspired by traditional Indian literature and classical music, and Krishna
Cottage, a tale of love and the supernatural.
    Another newcomer to the Saturday lineup, the magazine series Bollywood
Gupshup (airing weekly at 6 p.m. ET/3 p.m. PT) will deliver reports from the
world of South Asian entertainment.
    In addition, VisionTV has overhauled its lineup of established South
Asian programs, moving a number of titles to new time slots. Viewers will now
be able to find mainstays such as Des Pardes and Aikam in prime time.
    VisionTV plans to launch an extensive print and outdoor advertising
campaign to promote Desi Vision in the South Asian Canadian community.
    For more VisionTV programming and schedule information, please visit
www.visiontv.ca.

    VisionTV, an S-VOX company, is Canada's multi-faith and multicultural
broadcaster, dedicated to programming that celebrates diversity and promotes
understanding and tolerance among people of different faiths and cultures.




For further information:

For further information: Media Contacts: David Todd, Media Relations
Manager, VisionTV, Phone: (416) 368-3194, ext. 207, Email: dtodd@s-vox.com

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