Vision/Co. Awarded Canadian Representation For the Greater Houston Convention and Visitors Bureau



    
    - New Office Will Cater to City in their Second-Largest International
      Market -
    

    TORONTO, Sept. 2 /CNW/ - The Greater Houston Convention and Visitor's
Bureau announced today the opening of a Canadian office that will serve the
city in Canada, the state of Texas' second-largest international market. The
new tourism office will be represented by Vision/Co. under the direction of
Jordan Bitove and Charmaine Singh. The office will provide tourism marketing
and media relation services, assist in the promotion of meetings, conventions,
incentives and events (MICE) and work with the travel trade to increase
visitation to Houston.
    "We are excited to represent a city that has so much to offer," said
Charmaine Singh, Vice President, Vision/Co. "Houston is a must-see destination
that is ideal for both business and leisure travelers and we are looking
forward to building partnerships and creating innovative campaigns to increase
visitation from Canada."
    Canada is the second leading source of international visitors to Texas
with 333,000 visitors in 2006 - an increase of 9% over 2005. This growth
follows the impressive increase of 18% over the previous year. Canadian
travelers that include a visit to Texas spent an about $750 per trip creating
a total visitor spending impact of approximately $250 million.
    The energy capital of the world, Houston is home to the Texas Medical
Center, the world's largest medical centre employing 73,000 workers and the
Johnson Space Center, home to the original mission control and training
facilities for international space station. The city is also a premiere
sporting and shopping destination and a place to call home for celebrities
like Beyonce, Yao Ming (Houston Rockets), Hilary Duff and Chandra Wilson
(Grey's Anatomy).
    Houston's representative office will be located at 99 Blue Jays Way,
Suite 300, Toronto, Ontario, M5V 9G9.
    Houston is a cultural melting pot - home to a vibrant arts scene,
thriving ethnic neighborhoods and the World's largest Rodeo, the Houston
Livestock Show and Rodeo. Houston is one of a handful of American cities to
house professional theater companies for each of the major arts disciplines.
Sports fans can rally behind Houston's professional teams in nearly every
major sport. Houston is also home to the world's largest concentration of
medical professionals, world's largest rodeo and nationally acclaimed
restaurants and shopping.
    With 56,405 acres of total park space, Houston rates first among the
nation's 10 most populous cities in total acreage of park land. For more
information on Houston, log on to www.visithoustontexas.com or call
1-800-4HOUSTON.

    Vision/Co., is a Marketing and Communications Company built to engage
consumers with brands in strategic and innovative ways. Based in Toronto,
Vision/Co. creates and executes Customized Brand Experiences across North
America. Clients include NYC & Company, Arizona Office of Tourism, Steve Nash
Foundation, XM Satellite Radio, Corby Distilleries Limited and FedEx. Rogers,
Hockey Canada, Buffalo Bills in Toronto Series, Vision/Co. can be found online
at www.visioncompanies.com. Vision/Co. - Create, Communicate, Connect.





For further information:

For further information: Marsha Mowers, GHVCB Canada, (416) 341-2474,
marsham@visioncompanies.com

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