Vision/Co. Awarded Canadian Media Relations Representation For Arizona Office of Tourism (AOT)



    TORONTO, Sept. 2 /CNW/ - Toronto based Marketing and Communications firm
Vision/Co has been awarded the media relations representation of Arizona
Office of Tourism (AOT) for Canada. The office is under the direction of
Jordan Bitove and Charmaine Singh.
    As the media relations representative, Vision/Co will work with AOT to
strengthen and communicate Arizona's brand by implementing communication
strategies to showcase the state's offerings to all Canadians. Using
traditional and innovative methods, the office will educate Canadians on all
facets of Arizona tourism including unique areas such as culinary tourism and
adventure travel.
    "We are thrilled to be working with Arizona," said Charmaine Singh, vice
president, Vision/Co. "The state is a premier travel destination for
Canadians, offering first-class shopping and spas, 300 golf courses and
natural wonders like the Grand Canyon. Our team is passionate about being the
voice of Arizona and is eager to build the brand and ultimately increase
visitation from Canada."
    "We look forward to working with Vision/Co to promote Arizona as a top
tourist destination for Canadians," said Margie Emmermann, AOT director.
"Charmaine and her team share our passion about our brand and we believe their
efforts this year will contribute significantly to the vitality of our state."
    In 2006, Arizona received nearly 500,000 Canadian visitors to Arizona, a
17% increase over 2005. These visitors stayed an average of 15 nights in
Arizona and spent more than $473 million in the state. The rising demand has
resulted in a drastic increase in air service between Canada and Arizona with
U.S. Airways, Air Canada and WestJet now offering daily nonstop flights
between Arizona and key Canadian hubs, including Vancouver, Calgary, Edmonton,
Winnipeg and Toronto.
    The Arizona Office of Tourism representative office is located at 99 Blue
Jays Way, Suite 300, Toronto, Ontario, M5V 9G9.
    For more information on visiting Arizona, visit the official Arizona
travel and vacation guide at www.arizonaguide.com

    About Arizona Office of Tourism:

    Created as an executive agency in 1975, the Arizona Office of Tourism is
charged with enhancing the state economy and the quality of life for all
Arizonans by expanding travel activity and increasing related revenues through
tourism promotion and development. AOT works to serve the Grand Canyon State's
travel industry and related businesses, the traveling public, and the
taxpayers of Arizona.

    About Vision/Co:

    Vision/Co, is a Marketing and Communications Company built to engage
consumers with brands in strategic and innovative ways. Based in Toronto,
Vision/Co. creates and executes Customized Brand Experiences across North
America. Clients include NYC & Company, Greater Houston Visitor's and
Convention Bureau, Steve Nash Foundation, XM Satellite Radio, Corby
Distilleries Limited, FedEx, Rogers, Hockey Canada, and the Buffalo Bills in
Toronto Series. Vision/Co. can be found online www.visioncompanies.com.
Vision/Co. - Create, Communicate, Connect.





For further information:

For further information: Marsha Mowers, AOT Canada, (416) 341-2474,
marsham@visioncompanies.com

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