Visa payWave and Second Cup deliver speed and convenience



    
    Visa's contactless technology offers convenience and the security
    benefits of chip card technology
    

    TORONTO, Feb. 2 /CNW/ - Visa Inc. (NYSE:   V) announced today in Canada
that Second Cup has joined a growing roster of Visa payWave(TM) contactless
payment enabled merchants, which will allow consumers to simply "wave and go"
when making every day transactions like purchasing coffee.
    Contactless payments deliver speed and convenience to participating
merchants and Visa(R) cardholders while offering the security benefits
inherent in chip technology. 360 Second Cup stores in Canada will be equipped
with Visa payWave enabled terminals by March 31, 2009.
    "Visa's global experience has shown that both retailers and consumers
support contactless programs because they allow payments to be transacted
faster and are more convenient than cash for smaller ticket items," said Mike
Bradley, Regional Head of Products, Visa Canada. "We're pleased that Second
Cup customers will be able to enjoy a faster, more convenient transaction."
    As Visa cards with the Visa payWave feature are issued by financial
institutions, Visa cardholders will be able to purchase their morning coffee
and muffin at Second Cup with a simple wave of their card.
    "It's been an exciting year as we've seen contactless payments emerge and
gain traction from both an issuer and acceptance point-of-view," continued
Bradley.
    The deployment of Visa payWave enabled Visa cards and point-of-sale
terminals is closely aligned with Visa's migration to chip card technology in
Canada. Visa employs a layered approach to its fraud prevention efforts,
including technology on the card itself as well as on Visa's processing
network to help heighten security efforts.

    About Visa Inc.

    Visa operates the world's largest retail electronic payments network
providing processing services and payment product platforms. This includes
consumer credit, debit, prepaid and commercial payments, which are offered
under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys
unsurpassed acceptance around the world and Visa/PLUS is one of the world's
largest global ATM networks, offering cash access in local currency in more
than 170 countries.

    About Second Cup

    Second Cup(TM) is Canada's largest specialty coffee franchisor and
operates more than 360 cafés across Canada. Serving specialty coffee, food and
unique stylish gift ideas, Second Cup(TM) invites Guests to make Second
Cup(TM) their Second Home. For more information visit www.secondcup.com.





For further information:

For further information: Sarah Van Lange, Fleishman Hillard, (416)
645-8173, sarah.vanlange@fleishman.ca; Carla Morin, Visa Canada, (416)
860-8850, camorin@visa.com

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VISA Canada Corporation

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