Virgin Mobile Canada challenges you to do whatever it takes to help end youth homelessness!

DoWhateverItTakes.org empowers users to pick a stunt and raise cash for Virgin Unite and Virgin Mobile's RE*Generation Movement

TORONTO, Nov. 16, 2011 /CNW/ - How far would you go to help end youth homelessness? Starting today, Virgin Mobile Canada is partnering with Virgin Mobile USA and Virgin Unite, the non-profit foundation of the Virgin Group, to kick off a new fundraising program to end youth homelessness across Canada and the United States.

Do Whatever It Takes is throwing down a challenge for people to create an online pledge promising to do a crazy, whacky or interesting stunt once they've hit their fundraising goal. All donations will go right to Virgin Unite's and Virgin Mobile's RE*Generation initiative to help provide crucial services and resources to create bigger futures for homeless and at-risk youth.

"Youth homelessness is an ongoing issue that we simply can't afford to ignore. There are more than 65,000 homeless youth in Canada. With a program like this, we can harness the passion of our Members and all of their friends and families to have some fun while supporting an amazing cause," said Andrew Bridge, Managing Director, Virgin Mobile Canada. "Do Whatever It Takes will spread awareness of the issue and get people to show off their desire for change. Whether you're donating to a pledge or setting up your own challenge, you'll be making a huge difference for at-risk youth in need - and you may even get to show off your wild side at the same time!"

"It is unacceptable that young people don't have a place to call home and we are missing their talent and potential from the world. We are honoured to be raising awareness of the issue and helping everyone show their support and take an action. Your support will help our partners on the ground who are dealing with these young people's issues on the frontlines. It's easy and simple to act and you can also have fun along the way." commented Jean Oelwang, CEO, Virgin Unite.

Will you do whatever it takes?

Whether it's dressing up in a sparkly tutu or eating a plate of insanely hot peppers, Do Whatever It Takes will let you get as crazy as you can to help homeless youth. By creating an online account on www.dowhateverittakes.org, you'll be setting up a personal challenge to perform a special talent, a creative idea or even a jaw-dropping (but safe!) stunt for a set amount of cash donations. When you've hit your fundraising goal, it's time to complete your "whatever" and record it for the world to see!

To spread awareness for the campaign, Virgin Mobile and Virgin Unite have enlisted the help of popular YouTubers and bloggers, including Michael Buckley, Toby Turner, Corey Vidal, and Timothy De La Ghetto.

"I'm so grateful to be in a position to help the homeless youth population," said Michael Buckley of the "What the Buck?!" show. "I know that kids are kicked out of their homes, often for being gay, and this weighs on my mind every day. I hope people will donate to see me will learn as many gymnastics tricks as possible and nail them! NAIL THEM!!! Or fall on my face….. Either way it will make a great video!"

Set up your own pledge or donate to a friend in need - every bit of help matters! Considering doing the odd and the extraordinary for a great cause? To create a pledge to do whatever it takes for homeless youth or to give to someone's "whatever," check out www.dowhateverittakes.org.

Do Whatever It Takes was designed in partnership with mono, a creative branding agency.

Wanna do more?

Virgin Mobile Canada Members can now do just a bit more to help out a whole lot.  With Virgin Mobile's Change for a Dollar program, Members can add a $1 monthly donation to their mobile phone bill to give back to Virgin Unite.  The monthly donations will go to Virgin Unite's and Virgin Mobile's RE*Generation to support at-risk and homeless youth programs in Canada.  Just a little bit can make a big difference!

Since the RE*Generation Movement was established in early 2008, more than $800,000 has been raised and dispersed to leading youth-serving organizations across the country. The RE*Generation movement is working with a number of Canadian charitable partners to help get kids off the streets and onto a path for a brighter future. To find out more about RE*Generation and how to make Change for a Dollar, head to www.virginmobile.ca/regen.

About Virgin Mobile Canada

Virgin Mobile Canada rewards, entertains and connects like no one else, delivering the hottest phones on the hottest 4G network.  Virgin Mobile Members also get access to must-see events, global roaming and award-winning service. 91% of Members would also recommend Virgin Mobile to a friend.

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide.  Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook and Twitter.

About Virgin Unite

Virgin Unite is the non-profit foundation of the Virgin Group. We unite people to tackle tough social and environmental problems in an entrepreneurial way. Our aim is to help revolutionize the way businesses, government and the social sector work together - driving business as a force for good.  This is based on the belief that this is the only way we can tackle the scale and urgency of the challenges facing the world today. Virgin Unite's overheads are covered by Sir Richard Branson and the Virgin Group, meaning that 100% of additional donations received go direct to the frontline where they are needed most. For more information please visit www.virginunite.com. Like us on Facebook at www.facebook.com/virginunite and follow us on Twitter at www.twitter.com/virginunite.

About Virgin Mobile USA

Virgin Mobile USA, one of Sprint's prepaid brands, offers millions of customers control, flexibility and connectivity through Virgin Mobile's Beyond Talk™ No Contract plans with unlimited data for mobile phone service including Android-powered smartphones and prepaid Broadband2Go high-speed Web access. Virgin Mobile branded devices are available at more than 40,000 retail stores, including Target, Walmart, Best Buy and RadioShack. Top-Up cards are available at approximately 150,000 locations nationwide and can be used for Assurance Wireless and Broadband2Go services. Purchase and experience Virgin Mobile on the Web and at Facebook, Twitter, You Tube and www.virginmobileusa.com.

SOURCE Virgin Mobile Canada

For further information:

Shannon Mitchell
shannon.mitchell@hillandknowlton.ca
416-413-4642
            Erica Faltous
erica.faltous@virginmobile.ca
416-607-8412

 

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