Toronto gig will raise funds for at-risk and homeless youth programs in
Tickets on-sale starting Friday, November 23 at virginmobile.ca/gigs
TORONTO, Nov. 21, 2012 /CNW/ - Virgin Mobile announced today that
Canadian rockers Arkells will team up with the RE*Generation movement
for a benefit concert on Saturday, December 15 at Toronto's Virgin
Mobile Mod Club. Proceeds from the benefit show will be donated to
Virgin Unite, the non-profit foundation of the Virgin Group, and their
RE*Generation partner, Eva's Initiatives, to help provide the necessary
services and programs to create opportunities for at-risk and homeless
youth in Toronto.
"With over 65,000 homeless youth in Canada, we're driven to create
long-term solutions and raise the money needed to help fight youth
homelessness across the country," says Andrew Bridge, managing
director, Virgin Mobile Canada. "By teaming up with amazing
artists like Arkells, fans get to check out a great live show while
also helping to do some good. Come out and get involved with
RE*Generation by checking out the benefit concert or by making a text
donation to help fight youth homelessness in Canada."
Proceeds from the benefit concert will support Virgin Unite's
RE*Generation partner Eva's Initiatives. Located in the Greater Toronto
Area, Eva's Initiatives works directly with at-risk and homeless youth
between the ages of 16 to 24 to develop their potential for brighter
futures through education programs, housing and proactive counseling.
The organization currently supports three youth shelters in Toronto:
Eva's Place, Eva's Satellite and Eva's Phoenix.
"By teaming up with Virgin Unite and joining the RE*Generation Movement,
we can lend our voice and music to support a great cause," says
Arkells' lead singer Max Kerman. "It's time to make a change for
at-risk youth and with this show we can help highlight great
organizations like Eva's Initiatives while encouraging our fans to make
a difference with Virgin Unite's RE*Generation!"
Tickets for the Arkells' show on December 15, 2012 are $25 each (plus
taxes and applicable service charges) and will be available for
purchase online at www.virginmobile.ca/gigs starting Friday, November 23, 2012. Virgin Mobile Members, however, can
get access to tickets first by heading to www.virginmobile.ca/lounge starting today until tickets are open to the public on November 23rd. Concertgoers must be 19+ and doors will open at 7 p.m. EST.
Whether or not they can make it to the show, Canadians can support
Virgin Unite by texting REGEN to 30333 from their mobile phone to
donate $5 for at-risk and homeless youth programs in Canada. For more
information on how to get involved, check out www.virginmobile.ca/regen.
Sharing a love of the kind of raw, soulful "Springsteenesque" rock that
inspires a teen to pick up a guitar and start a band, Arkells are an
award-winning five member Canadian rock band founded in Hamilton,
Ontario in 2006. Named after a memorable street in Hamilton, the band
consists of lead vocals Max Kerman, guitarist Mike DeAngelis,
keyboardist Anthony Carone, bassist Nick Dika, and drummer Tim Oxford.
With such popular hits as "Oh, the Boss is Coming!", "Whistleblower" and
"Michigan Left", Arkells have released two full albums under their belt
- Jackson Square in 2008 and last year's Michigan Left. For the last few years, the band has shared the stage at live shows
and sold-out festivals with such bands like Metric, Pearl Jam and Tokyo
Police Club. In 2012, the band walked away with the coveted JUNO Award
for Group of the Year. Currently, Arkells are touring North America for
their latest album while exploring new places, new food and of course,
new places to eat food. For the latest news and upcoming shows from the
band, check out www.arkells.ca.
Virgin Mobile's RE*Generation Movement
In early 2008, Virgin Mobile Canada and Virgin Unite, the non-profit
foundation of the Virgin group of companies, joined together to create
the RE*Generation movement and empower a generation to help its own.
The RE*Generation brings together organizations that care about
Canada's homeless and at-risk youth and connects them with people who
want to help. RE*Generation is a movement to support solutions to youth
homelessness and support at-risk youth programs in Canada. To date,
more than $2.2 million has been raised and dispersed to leading youth
serving agencies across the country through programs such as Change for
a Dollar, limited edition Samsung RE*Generation phones and ongoing
RE*Generation benefit concerts. The RE*Generation movement is working
with a number of Canadian charitable partners to help get kids off the
streets and onto a path for a brighter future. For more information
visit http://www.virginunite.com or go to www.virginmobile.ca/regen to sign up and join the movement.
About Virgin Mobile Canada
Virgin Mobile Canada rewards, entertains and connects like no one else,
delivering the super-hot phones on the blazing fast 4G network. Virgin
Mobile Members also get benefits like exclusive VIP access and deals
and award-winning service. 91% of Members would also recommend Virgin
Mobile to a friend.
The Virgin Mobile group of companies has attracted more than 18 million
customers worldwide. Virgin Mobile phones are available at more than
4,000 locations nationally including The Source, Virgin Mobile retail
locations and additional retail partners. Virgin Mobile products can
also be purchased online or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on
Facebook and Twitter.
About Virgin Unite
Virgin Unite is the non-profit foundation of the Virgin Group. We unite
people and entrepreneurial ideas to reinvent how we live and work in
the world to help make people's lives better. Our aim is to do our bit
to revolutionize the way businesses, government and the social sector
work together - driving business as a force for good. We also incubate
new, independent approaches to leadership including the Elders, the
Carbon War Room, and the Branson Centres of Entrepreneurship. Virgin
Unite's overheads are covered by Sir Richard Branson and the Virgin
Group, meaning that 100% of donations received go direct to the
frontline where they are needed most. Join us at www.virginunite.com, follow us @virginunite and like us at facebook/virginunite.
SOURCE: Virgin Mobile Canada
For further information:
Sommer Ellis, Hill+Knowlton
Erica Faltous, Virgin Mobile Canada