Virgin Festival delivers a PEARL of a festival!



    
    33,000 Calgarians come to party to a host of big name TALENT and
    experiences!
    

    CALGARY, Aug. 10 /CNW/ - The heat returned to Alberta this weekend and
with it, Canada's hottest music festival - Virgin Festival Alberta! 33,000
festival-goers packed WinSport Canada's Canada Olympic Park on Saturday and
Sunday to 23 awesome acts including A-list headliners PEARL JAM and BILLY
TALENT and a ton of experiences.
    "Thank you Calgary! Last year you partied hard to Alberta's first ever
Virgin Festival and this year was no different!" said Andrew Bridge, Director
of Virgin Festival Canada. "From the moment the gates were flung open on
Saturday, thousands of fans poured in to enjoy the stellar talent and awesome
experiences right up to the close on Sunday evening! If there's one city that
knows how to party and have a great time at Virgin Festival, it's you
Calgary....so thank you!"
    Day one highlights included the mesmerizing and eagerly awaited
headlining set by legendary alt-rockers Pearl Jam; Thunderheist's groovy
electronic performance in the afternoon; Bullfrog's power inflatable frog;
festival-goers showing a little extra flesh to Toronto trio The Cliks; Virgin
Mobile Angels keeping everyone cool with free freezies and festival-goers
catching a speedy ride back up the hill on the chairlift at the end of the
night - a first for a Virgin Festival!
    Day two highlights included the Toast and Jam winner Julianna With T Rex
Step set; Virgin Festival faves Metric again wooing festival-goers with an
A-list performance; festival-goers chilling out in between sets at Xbox's
gaming zone; carnivale inspired stilt walkers continuing to entertain the
thousands; Edmonton natives Shout Out Out Out Out rocking the CJAY 92 stage
and Canadian rockers Billy Talent delivering an awesome closing set.
    "Our thanks also goes to all the folks at Canada Olympic Park for helping
us put on another great show. The Park gave festival-goers a totally
unbeatable new experience," added Bridge. "The ski-hills created a great
natural amphitheatre for amazing acoustics plus an incredible viewing platform
to see the whole show. There wasn't a bad seat in the house!"
    Check out all the fun out at www.virginfestival.ca.

    
    Some number crunching fun

    33,000 Super-hot fans!
    15,000 Pounds of ice used to keep everyone chilled
    94     Kick-ass speakers kicking ass!
    3,044  Freezies handed out by the Virgin Angels
    7      Body parts signed by artists
    30     Festival shuttle buses shuttling festival-goers to the
           site...keeping things green!
    4      Dancing shrubs
    1,048  Festival-goers making mobile calls in the Virgin Mobile silencer
           booths
    8      Text make-ups on the Virgin Mobile text to screen
    387    Guitar picks used by the rocking talent!
    

    About Virgin Festival Canada

    Virgin Festival held its first Canadian festival in Toronto in 2006.
Since then it has become one of the biggest music festivals in Canada
attracting around 200,000 fans. In 2009, Virgin Festival will host five
festivals - one each in Alberta, British Columbia and Ontario and launching
for the first time this year in Nova Scotia and Quebec! Virgin Festival also
works to raise funds for Virgin Unite - the charitable arm of the Virgin Group
that focuses on creating grass roots change and sustainable businesses to make
a real difference for people around the world who need it most. For more
information check out www.virginfestival.ca.

    About Virgin Mobile

    The Virgin Mobile group of companies has attracted more than 12 million
customers worldwide. As the No. 1 mobile youth network, Virgin Mobile Canada's
mission is to be Canada's most loved mobile company. Its simpler, better deals
offer customers control, flexibility and choice to design mobile packages that
truly works for them. J.D. Power and Associates ranked Virgin Mobile highest
in customer satisfaction with prepaid wireless service for four years in a
row(1) and 91% of customers would recommend Virgin Mobile to a friend.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at www.virginmobile.ca or by calling
1-888-999-2321.

    
    ------------------------
    (1) J.D. Power and Associates 2005-2008 Canadian Wireless Customer
        Satisfaction Studies(SM). Study based on 14,932 total responses from
        consumers with prepaid wireless service. Proprietary study results
        are based on experiences and perceptions of consumers surveyed in
        October 2008. www.jdpower.com
    







For further information:

For further information: on Virgin Festival please contact: Nicole
Fisher, Hill & Knowlton Canada, (403) 268-7853,
nicole.fisher@hillandknowlton.ca; Erica Faltous, Hill & Knowlton Canada, (416)
400-0171, erica.faltous@hillandknowlton.ca

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Virgin Mobile Canada

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VIRGIN FESTIVAL

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