Vintages reduces prices on 120 premium wines



    TORONTO, Feb. 3 /CNW/ - Vintages, the LCBO's fine wine and premium
spirits unit, is discounting prices on more than 120 wines starting Saturday,
February 7, 2009.
    During this bin end sale, customers can save up to 30 per cent off the
original retail price, with 80 products priced below $25.
    "Customers are looking to stretch their shopping dollars," says Barry
O'Brien, Acting Director of Sales and Purchasing for Vintages. "This sale
offers wine enthusiasts a unique opportunity to get high-value products at
reduced prices."
    Sold on a first-come, first-served basis, the bin end sale items will be
offered exclusively in Vintages sections of LCBO stores. Selection and
quantities will vary from store to store, with the largest Vintages locations
offering the broadest selection. In keeping with standard LCBO clearance
procedures, there are no transfers between stores and in-store shopping only.
Supplies are limited and customers are advised to shop early for the best
selection.
    In addition to this sale, Vintages has reduced prices by up to 30 per
cent on bin end products at www.vintagesshoponline.com. This is the newest way
to shop Vintages, with unparalleled access to the best estates and chateaux,
new releases every two weeks, 24/7 convenience, real-time product availability
and free delivery to any LCBO store.
    Over the past year, Vintages has introduced almost 6,500 new fine wines
and premium spirits as part of its bi-monthly retail releases, Essentials and
CLASSICS Catalogue Collection, vintagesshoponline.com and Vintages latest
direct offers.
    For a complete list of in-store, bin end sale items, visit
www.vintages.com. For information on product availability and participating
LCBO stores, use the Vintages website product search engine or call the
toll-free LCBO Infoline at 1-800-ONT-LCBO (668-5226). In Toronto, call 416
365-5900. The TTY number for the deaf and hearing impaired is 416 864-6898 or
1-800-361-3291.
    Don't forget to bring a reusable bag when you shop at LCBO and please
take your empty beverage alcohol containers (large and small glass bottles,
PET plastic, Tetra Paks, bag-in-box and cans) to The Beer Store for a full
deposit refund.





For further information:

For further information: Media Contact: Chris Layton, LCBO Media
Relations Coordinator, Tel. (416) 864-6772, C: (416) 587-3729, E-mail:
chris.Layton@lcbo.com


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