Vineland Enables Industries' Efforts to Build Agri-Science Research Cluster



    VINELAND, ON, Feb. 25 /CNW/ - How does a Science Cluster work? Vineland
Research and Innovation Centre endeavors to answer that question with its
model for the future.
    "Vineland will be the engine driving the horticulture science cluster in
Canada, industry will steer the direction and government will provide the
fuel," said Dr. Jim Brandle, C.E.O. Vineland Research and Innovation Centre.
"And as we execute on this vision, we are fortunate for the advice we receive
from our partners in the horticulture industry associations, our Board of
industry leaders and our science advisory panel, whose members are located
around the globe."
    What is a cluster? A cluster is a place for people to interact and for
industry and science to work towards common goals and outcomes. In Canada that
"place" is virtual. Facilitated by Vineland, scientists from across the
country will work in concert under a single industry strategy to develop new
products, drive down costs and increase profitability and competitiveness of
the horticulture industry. The cluster will create innovation pipelines that
will support the various subsectors under the cluster umbrella. Industry will
be embedded in the management and accountability structure of the cluster and
will have clear line of sight so it can see its investments through to a
successful outcome.
    To kick start the process Vineland is working with industry to identify
research priorities that will create growth in the business of horticulture
and is partnering with the research community across Canada to deliver on
those priorities. Vineland will be targeting the Federal Government's
soon-to-be-announced Growing Forward program to support the industry focused
research efforts that will make up the cluster's activities.
    "Vineland's research leadership team will support the cluster. With two
international-calibre Research Chairs already in place and a third arriving in
July, Vineland has built its research leadership capacity that, along with
their respective teams, can provide multi-disciplinary scientific resources,
create networks, leverage synergies and respond to real market opportunities
for the Canadian horticulture industry," Brandle adds.
    Vineland's Research Chairs oversee three broad scientific disciplines:
Sensory and Consumer Sciences; Molecular Breeding and Genetics, and
Horticulture Production Systems. Each Research Chair will work collaboratively
with academia, industry and government to establish research programs that
meet the highest international standards of excellence.
    The national cluster will leverage Ontario's already considerable $25M
dollar investment in Vineland, bringing newly renovated lab facilities, new
researchers and equipment, an experienced research administration team and
commercialization skills into the mix. Centralizing research administration
and decentralizing the science to take advantage of research infrastructure
across the country will ensure maximum impact.

    About Vineland Research and Innovation Centre

    Vineland Research and Innovation Centre is an independent, not-for-profit
corporation established to create a world-class centre for horticultural
science and innovation. Vineland will have a broad range of lasting benefits
for Ontario and Canada. Research priorities are aligned with industry needs
and outcomes are focused on the growth of the horticulture industry.





For further information:

For further information: Darlene Brown, Director, Public Relations and
Communications, Vineland Research and Innovation Centre, (905) 562-0320 x766,
darlene.brown@vinelandontario.ca, www.vinelandontario.ca

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