More than 5,800 trees, shrubs and perennials already planted, and
thousands more to come.
MONTREAL, Sept. 28 /CNW/ - Ville de Montréal, Société de verdissement du
Montréal métropolitain (SOVERDI) and TELUS are pleased to announce today the
completion of the first step in the greening of Montreal. Thanks to a
three-way partnership announced in 2006, more than 5,800 trees, shrubs and
perennials have been planted in alleys and schoolyards, in front of housing
cooperatives, and along riverbanks and highways throughout the Island of
Montreal this year.
Among the sponsored projects, Sentier Urbain's Mon quartier parmi les
arbres increased the number green spaces in Mercier-Hochelaga-Maisonneuve, one
of the districts most lacking in greenery in Montreal. Today, it boasts an
additional 700 trees, shrubs, vines and perennials.
In the words of Helen Fotopoulos, borough Mayor for Plateau-Mont-Royal,
Member of the Executive Committee, responsible for the environment, parks,
green and blue spaces, Mount Royal and the status of women: "TELUS'
contribution to the greening of Montreal is doubly exemplary because it
provides not only financial support, but also the active participation of its
employees in sustainable development projects. This initiative shows how the
private sector can help build a better future for all."
TELUS and its team give where they live
This Saturday, September 29, members of the TELUS team in Montreal will
volunteer their time to help implement the projects initiated by SOVERDI and
its partners. Organized by Héritage Laurentien, the "Adopt my shoreline"
initiative aims to rehabilitate the shorelines of South-West Montreal by
planting indigenous trees and shrubs and controlling invasive vegetation.
"At TELUS, we give where we live. It is by working together that we will
produce a fresh, green environment for current and future Montrealers," said
Karen Radford, president of TELUS Québec. "It is an honour for us to work with
Ville de Montréal and SOVERDI in this effort to create sustainable change."
TELUS volunteers will also go to a biological garden at La Maison de
Quartier Villeray to prepare soil and compost. Every year, the Réseau des
jardins collectifs Villeray teaches hundreds of people of all ages
horticultural techniques for producing, processing and consuming wholesome,
The Chairman of the Board of SOVERDI, Louis L. Roquet, invited Montreal
companies to commit to this undertaking.
"Since TELUS' pioneering move, we have made contact with several
companies. Planting trees is an investment in quality. And investing in
quality is what growing companies do," said Roquet. "To all those who will be
working with us, I say that the trees we will be planting with your company's
help will bring shade and beauty, along with a new dignity to certain corners
of the city. You will also have the satisfaction of knowing that you have done
something which will benefit your community, not just in three to five years,
but for the next hundred years."
TELUS was the first private sector company to join the initiative to make
Ville de Montréal a greener place by committing $1 million over three years to
the fund used to improve green spaces, reduce heat islands and help Montreal
adapt to climate change. Greening efforts will continue over the next two
years, and the best is yet to come.
Société de verdissement du Montréal métropolitain is a non-profit
independent organization whose mission is to increase the number of green
spaces in the Montreal area. The Société is well known for its experience in
planting trees and shrubs and for the use of vegetation to solve problems in
urban areas. The Société collaborates with experts to reduce the temperature
of heat islands and increase public health; enrich, maintain or renew the
urban forest; increase green spaces in contaminated and uncultivated
industrial zones in order to rehabilitate them; and improve the quality of the
environment and the life of Montreal citizens. For more information about the
greening projects undertaken by SOVERDI, log on to www.soverdi.org.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $8.9 billion of annual revenue and 10.9 million
customer connections including 5.3 million wireless subscribers, 4.5 million
wireline network access lines and 1.1 million Internet subscribers. TELUS
provides a wide range of communications products and services including data,
Internet protocol (IP), voice, entertainment and video. Committed to being
Canada's premier corporate citizen, we give where we live. Since 2000, TELUS
and our team members have contributed more than $91 million to charitable and
non-profit organizations and volunteered more than 1.7 million hours of
service to local communities. Eight TELUS Community Boards across Canada lead
our local philanthropic initiatives. For more information about TELUS, please
For further information:
For further information: For media inquiries, please contact: Edith
Pariseau, Ville de Montréal, (514) 872-4181; Hélène Thibodeau, SOVERDI, (514)
286-2663 extension 35; Stacey Masson, TELUS, (514) 977-8766