Video News B-Roll-Satellite Transmission - National Be Acid Aware public education campaign designed to help Canadians understand acid wear - a growing dental condition which puts those with a healthy lifestyle at risk



    TORONTO, March 3 /CNW/ -

    
    DATE OF FEED:   Tuesday, March 4th, 2008
    -------------

    TIME OF FEED:   10:00 - 10:15 and again at 14:00 - 14:15 firm, EST
    -------------

    LIVE SATELLITE COORDINATES:
    ---------------------------

                    Anik F2C/7B @ 111.1 West
                    Audio subcarriers 6.8 left, 6.2 right
                    Vertical Polarization, Downlink Frequency 3980 MHz.

                    Available at Toronto T.O.C. at the same times:
                    SDI Router Position No. 42

    STORY SUMMARY:
    --------------
    Sugar isn't the only thing that eats away at our teeth. Another culprit is
the acids found in many healthy foods and drinks, including fruits (e.g.
grapes, strawberries, oranges and bananas), salad dressings with vinegar,
fruit juices (e.g. apple, cranberry, and orange juices), and wine. The acids
in these foods can damage teeth by softening the protective surface, making
teeth vulnerable to the effects of brushing. This condition is known as acid
wear and it cannot be reversed.
    In a recent survey, 93 per cent of all Canadian dental professionals
reported seeing acid wear in their patients. Despite the fact that acid wear
is so common, awareness is extremely low - with a majority of Canadians not
knowing what acid wear is, or only knowing a little bit about it.
    The national Be Acid Aware education campaign, supported by the Canadian
Dental Association, is designed to help Canadians learn about acid wear and
take steps to protect their teeth.
    To help educate Canadians, Dr. Jordan Appel explains the signs and
symptoms of acid wear, advice on how to protect our teeth, and tips on
prevention.

    B-ROLL VISUALS INCLUDE:
    -----------------------
    -   Close-up shots of damaged teeth
    -   Footage of everyday foods with high, medium or low acidity
    -   Shots of surprising foods
    -   Toronto dentist Dr. Jordan Appel explaining acid wear signs and
        symptoms
    -   Dr. Jordan Appel offering advice and tips for prevention of acid wear
    -   Shots of Dr. Jordan Appel with a dental patient
    -   Footage of a woman following tips to prevent acid wear and learning
        more about the condition via a website and leaflet
    

    FOR ANY ASSISTANCE WITH THE FEED:
    ---------------------------------
    Contact MAGNACOM at 416-868-0601





For further information:

For further information: Kate Carroll or Marissa Bushe, Environics
Communications, (416) 969-2732 or (416) 969-2764, kcarroll@environicspr.com,
mbushe@environicspr.com

Organization Profile

Environics Communications, Inc.

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890