Video News B-Roll - Satellite Transmission



    TORONTO, June 10 /CNW/ -

    
    TITLE:             2008 QUALITY OF LIFE INDEX
    ------             HEALTH PROFESSIONALS AND OLYMPIANS AGREE:
                       ALLERGIES AFFECT QUALITY OF LIFE

    DATE OF FEED:      June 10th, 2008
    -------------

    TIME OF FEED:      13:30 to 14:00 Eastern Standard Time
    -------------      (Continuous loop)

    COORDINATES:       Dome Tx1 down SAT 5 & uplink to ANIK F2C 7B
    ------------       d/l: 3980 v
                       Telesat Confirmation:  215908

    STORY SUMMARY:
    --------------
    For the more than 10 million Canadians affected by seasonal allergies,
    successfully incorporating outdoor activity into everyday life depends on
    the ability to effectively treat troublesome symptoms. According to the
    2008 Reactine(R) Quality of Life Index, 72 per cent of Canadians with
    allergies suffer through their symptoms to stay active outdoors, rather
    than treating them head-on. In an Olympic year when the focus on outdoor
    summer sports is paramount, learning how to leave allergy symptoms at the
    curb is more relevant than ever. In fact, studies show that allergies
    impact the quality of life and performance of athletes, ultimately
    keeping them from achieving their personal best.

    VISUALS INCLUDE:
    ----------------

    Interviews:
    -   Brent McMahon, Olympic Triathlete
    -   Dr. Jennifer Malcolm, Family Physician

    Footage:
    -   Brent McMahon training
    -   Brent McMahon participating in the Athens 2004 Olympic Games
    -   Outdoor Allergens: Visuals of pollen/budding trees/flowers blooming
    -   Pollution shot: smog/cars in traffic
    -   People enjoying outdoor activities
    -   Physician examining allergy patient in-office
    -   Physician explaining treatments
    -   Person shopping in pharmacy
    

    TECHNICAL CONTACT NUMBER - SATELLITE FEED:
    ------------------------------------------
    Dome Distribution Centre at 1-877-442-4417




For further information:

For further information: Ryan Lockhart, (416) 969-2749,
rlockhart@environicspr.com; Lorna Freeman, (416) 969-2711,
lfreeman@environicspr.com

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