Video b-roll via satellite - Thousands of Canadians ready to roll in communities across Canada in support of people with spinal cord injuries



    TORONTO, June 6 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    DATE OF FEED:   June 7th, 2007

    TIME OF FEED:   2:00 - 2:30 pm ET

    CO-ORDINATES:   Anik F2 C, Transponder 3B
                    Audio subcarrier 6.2 and 6.8
                    Downlink frequency 3820 vertical
                    TOC - CFA TX 1
    

    STORY SUMMARY:

    Canadians of all ages and abilities will be out bright-and-early this
Sunday to support Rick Hansen's dream of a brighter future for people living
with spinal cord injury (SCI), and for research leading to a cure.
    The 5th annual Rick Hansen Wheels In Motion events, presented by
Scotiabank will take place in communities across Canada on Sunday, June 10th.
Canadians can help make a difference by participating at an event close to
them or donate online at www.rickhansen.com

    
    -   Spinal cord injury affects over 41,000 Canadians. 1,100 new injuries
        occur each year.
    -   84% of injuries occur to people under the age of 34.
    -   Most common causes of spinal cord injury in Canada are: motor vehicle
        collisions (55%), other medical conditions and sports injuries (27%),
        falls (18%).
    -   The unemployment rate for people with SCI is 62%.
    -   The cost to the Canadian health system is between $1.25 million and
        $25 million, during the lifetime of each injured person, depending on
        the severity of injury. Annual health care costs to the Canadian
        Health Care system for Canadians with spinal cord injury are
        $750 million.
    -   90% of what we know about spinal cord injury has been discovered in
        the last 20 years.

    Shot list:

    VNR full version: w/supers, full mix with narration (2:01)

    VNR includes:
    -   Interview with Rick Hansen - CEO and President of Rick Hansen
        Foundation
    -   Interview with Jeff Adams, Rick Hansen Foundation Ambassador
    -   Interview with Shira Golden, person with spinal cord injury and Rick
        Hansen Foundation Ambassador
    -   Interview with Dr. Marcel Dvorak - Head, Spinal Division, Vancouver
        General Hospital
    -   G.F. Strong rehabilitation footage
    -   Photos of Shira Golden, person with spinal cord injury - rock
        climbing, graduation photos
    -   Rick Hansen Man In Motion World Tour footage

    Additional footage:
    -   Shira Golden b-roll
    -   b-roll of race
    -   rehab visuals
    -   extended interview Dr. Marcel Dvorak
    -   extended interview with Rick Hansen
    -   Historical footage of Man In Motion World Tour (1985-1987)
    

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Lindsay Thom
    PR & Media Relations, Rick Hansen Foundation, 604-709-6335,
lthom@rickhansen.com.
    For technical information DURING the feed, please call CNW at (416)
294-9180.

    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.




For further information:

For further information: CNW BROADCAST, TORONTO (416) 863-9350

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