Video B-roll via satellite - Parents and little ones invite Baby Einstein(TM) to dinner



    TORONTO, March 21 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    Live Satellite Coordinates:

    DATE OF FEED:   March 21, 2007

    TIME OF FEED:   1:00 - 1:15 pm EDT

    CO-ORDINATES:   Anik F2 C Band
                    Transponder 8B
                    Downlink Frequency 4020 vertical
                    Audio subcarrier 6.2 and 6.8
    

    STORY SUMMARY: "Food for thought" takes on a whole new meaning as the
Baby Einstein brand joins parents and little ones at mealtimes as part of
Playtex Ltd's new infant and toddler feeding line, now the only licensed cups
and mealtime products that promote discovery and encourage parent-child
interaction with popular Baby Einstein characters and imagery.
    Through unique combinations of real-world objects, music, art, language,
science, poetry and nature, Baby Einstein products are created from a baby's
point of view and expose little ones to the world around them in playful and
enriching ways. The exciting Baby Einstein branded feeding line up from
Playtex Ltd. encourages interaction during mealtimes and exposes little ones
as young as four months old to colourful, age-appropriate animation, shapes,
languages and nature.

    SHOT LIST:
    Cut No.1 - Int. Susan Chuang
    Cut No.2 - Int. Kristy Fletcher
    Cut No.3 - Int. Andy Jakobschuck
    Cut No.4 - Int. Elizabeth Beemer
    Cut No.5 - B-Roll products
    Cut No.6 - B-Roll Demo of products
    Cut No.7 - B-Roll Parents & children
    Cut No.8 - B-Roll Babies shopping spree

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Karen Petcoff, Media
Relations, 416-275-6844, Lani Lee, Director of Marketing, Playtex Ltd,
905-677-6211

    For technical information DURING the feed, please call CNW at (416)
294-9180.

    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.

    CNW BROADCAST.





For further information:

For further information: CNW BROADCAST, TORONTO (416) 863-9350

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