Video B-Roll via satellite - New Canadian survey exposes hygiene misconceptions



    Results show Canadians are confused when it comes to good hygiene
    practices in the home

    TORONTO, June 20 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    DATE OF FEED:   20 June 2007

    TIME OF FEED:   2:00pm ET - 2:30pm ET

    CO-ORDINATES:   Anik F2 C - Transponder 3B
                    Audio subcarrier 6.2 and 6.8
                    Downlink frequency 3820 vertical

    TOC                         CFA TX 1
    


    STORY SUMMARY:

    Germs are a danger in the home. In fact, more than 80 per cent of food
borne infections, including Salmonella, are acquired at home. But in a recent
global survey conducted by The Hygiene Council, only 5 per cent of Canadians
identified the home when asked where children are most likely to catch an
infection.
    "We believe Canadians understand the importance of hand washing in the
elimination of germs," says Dr. Low, Microbiologist-in-Chief, Toronto Medical
Laboratories/Mount Sinai Hospital, Canada and member of the Hygiene Council
sponsored by Lysol. "However, the results of the survey suggest that Canadians
are confused when it comes to proper hygiene in the home. There is definitely
room for improvement when it comes to understanding the vital role surface
disinfection plays in helping prevent infections."
    The Hygiene Council, comprised of leading international experts in
virology, microbiology, infectious disease, immunology and public health, met
for the second time in February 2007. The Council reviewed scientific evidence
which confirms that effective hygiene plays an important role in the scheme of
infection prevention. While washing of hands is agreed as one of the most
important of hygiene practices, targeted surface disinfection is equally
important in helping prevent disease transmission.

    
    SHOT LIST:

    -   Interview with Professor John Oxford, Prof. of Virology at
        St. Bartholomew's and Royal London Hospital, Queen Mary's School of
        Medicine and Dentistry and Chair, Hygiene Council;
    -   Interview with Dr Donald Low, Microbiologist-in-Chief, Toronto
        Medical Laboratories Mount Sinai Hospital and Member, Hygiene
        Council.
    -   Background footage:
        -  Mother disinfects kitchen counter
        -  Child coughs on light switch
        -  Mother disinfects light switch
        -  Shots of disinfection "trouble spots" in home
        -  Disinfectant Mode of Action - CG Animatiion

    SUGGESTED SCRIPT

    -   Narrator - Frequent hand washing is very important in preventing the
        spread of germs, including viruses, bacteria and mould, but hand
        washing alone is not enough.
    -   Narrator - While your home may appear clean, disease causing germs
        can be found lurking on frequently touched surfaces, such as, kitchen
        countertops, telephones, toilet seats, door handles and light
        switches - making surface disinfection essential in helping families
        protect against germs that live in their homes.
    -   Narrator - Lysol Disinfectant Spray effectively kills 99.9% of germs
        in 30 seconds.
    -   Narrator - Lysol is the No.1 pediatrician recommended brand and can
        help you maintain a clean, healthy environment for the whole family
        (include pediatrician logo if possible). Super required, clear and
        conspicuous: Based on a survey of US Pediatricians.
    

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Leigha Cotton, Hill &
Knowlton, 416-413-4757. For technical information DURING the feed, please call
CNW at (416) 863-2112.

    As with all CNW Broadcast feeds, this release is offered for your free
    and unrestricted news use. Comments regarding the content and quality are
    welcomed.




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