Video B-Roll via Satellite - Majority of Canadians looking for snacks that pack a nutritional punch



    A new Ipsos Reid survey suggests many Canadians feel they aren't getting
    enough nutrition on a daily basis and may be turning to snacks with
    multi-nutritional benefits to fill the gap

    TORONTO, Nov. 5 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    On-Demand Coordinates/URL available from 2:00 PM ET, Tuesday,
    November 6th, 2007:

    http://cnw.pondeserver.com/story_details.asp?fn=153

    Live Satellite Coordinates:

    DATE OF FEED:     Tuesday, November 6th, 2007

    TIME OF FEED:     2:00 - 2:30 PM ET

    CO-ORDINATES:     Anik F2 C, Transponder 7B
                      Audio subcarrier 6.2 and 6.8
                      Downlink frequency 3980 vertical

    TOC               CFA TX 1
    

    STORY SUMMARY:

    Healthy eating is top-of-mind with many Canadians, especially since the
release of the new Canada's Food Guide earlier this year.
    Canada's Food Guide suggests that snacks can keep people energized and
provide important nutrients if chosen wisely.
    However, a recent Ipsos Reid survey reveals that while Canadians say they
are looking to supplement their diets with more wholesome foods, they don't
feel they're able to everyday. Canadians appear to want it all from their
snacks: nutrition, great-taste and convenience.
    Nature Valley has recently introduced FibreSource, a multi-nutritional
addition to its line of granola bars. This tasty snack contains 20 per cent of
the daily value of fibre, 300 mg of Omega-3, whole grains, as well as being
low in saturated fat with zero trans fat; all in a bar that has less than
130 calories per serving for consumers seeking more from their snacks.

    Shotlist:

    VNR

    Interview with Pierrette Buklis, Registered Dietitian and Manager of
Health & Nutrition, General Mills, Canada
    Various supporting b-roll: grocery store, high fibre foods

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: For further information:
Sylvia Kavanagh, Optimum Public Relations, sylvia.kavanagh@cossette.com, Tel:
(416) 934-8035

    For technical information DURING the feed, please call CNW at (416)
863-2112.

    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.

    CNW BROADCAST.





For further information:

For further information: CNW BROADCAST, TORONTO (416) 863-9350

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GENERAL MILLS CANADA, INC.

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