Video B-Roll Via Satellite - Health Council of Canada releases inaugural Health Outcomes Report on March 5th in London, Ontario



    TORONTO, March 2 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    DATE OF FEED:      Monday March 5th
    TIME OF FEED:      10:00 am - 10:30 am and 2:00 pm - 2:30 pm
    CO ORDINATES:      Anik F2 C, Transponder 3B
                       Audio subcarrier 6.2 and 6.8
                       Downlink frequency 3820 vertical
    Toronto TOC        CFA TX 1
    

    PATHFIRE Digital Media Gateway Coordinates:
    Video News Provider "A", CNW Group tab
    STORY NUMBER: CNW07HCC2
    Search by story ID No. CNW07HCC2 or by headline

    STORY SUMMARY: (TORONTO) -
    The Health Council of Canada will release a report on health outcomes on
March 5 entitled Why Health Care Renewal Matters: Lessons from Diabetes. The
report will be released in London, Ontario and the event will be webcast live
at www.healthcouncilcanada.ca. The report examines the way chronic health
conditions - specifically diabetes - are diagnosed, managed and treated in
this country and explores changes in lifestyle and care that can have
profound, practical and positive effects on the health and quality of life of
Canadians with chronic health conditions. One in three Canadian adults has a
chronic health condition and one in 20 has diabetes.

    VIDEO DETAILS:
    Broadcasting:
    1) 5:00 Minute ENG VNR & FRENCH VNR
    2) BROLL - including innovation stories on Kahnawake Diabetes School
    Prevention Program, and London InterHealth Community Centre initiatives -
    supporting healthcare, labs and patient footage.
    CUES: 1) ENGLISH VNR & BROLL 2) FRENCH VNR & BROLL 3) ENGLISH REPEAT
    CLIPS: Vice Chair, Dr. Ian Bowmer, Health Council of Canada, Dr. Stanley
    Vollant Health Council of Canada, Dr. Douglas Manuel, Senior Scientist,
    Institute for Clinical Evaluative Sciences, Sheila Whitebean, Manager,
    Kahnawake Schools Diabetes Prevention Program, Michelle Hurtubise,
    Executive Director, London InterCommunity Health Centre

    Script VNR: Why Health Care Renewal Matters: Lessons Learned from
    Diabetes

    NARRATOR

    Chronic health conditions affect one in three Canadians and cost the
health care system billions of dollars each year. We can and must do a better
job of preventing, identifying and managing the growing incidence of chronic
diseases. That's the message from The Health Council of Canada's latest
report, Why Health Care Renewal Matters: Lessons Learned from Diabetes,
released today in London Ontario. The report looks at the best ways to manage
chronic conditions and measures that against the way we currently treat
diseases, using type 2 diabetes as a case study.

    The council's finding on diabetes conclude:

    Canada can provide better care.
    In places where people with diabetes get the recommended labs tests and
procedures, they are healthier, spend less time in hospital, and, ultimately,
cost the system less. But the report found that less than half of people are
getting the recommended care, critical to preventing serious complications
like vision loss, heart disease, kidney failure and amputation.
    Preventing disease must be as important as improving care. First we need
better screening programs to identify people at risk before the onset of the
disease. Then even small improvements in factors like weight, fitness, and
blood sugar can dramatically reduce people's risk of developing diabetes or
complications.

    Dr. Ian Bowmer, Vice-Chair Health Council of Canada

    We need to switch from a find and fix it model to a prevent it in the
first place, where we can. And then screen for the illness where we know there
is a high-risk population and to mange those illnesses as best we can using
the guidelines and best practices that have been developed.

    NARRATION

    In their report the council focuses on several communities who are
successfully putting that model to the test. Here in Mohawk community of
Kahnawake on the south shore of Montreal they have slowed the increase in new
cases of diabetes in this First Nations community. Remarkable considering that
Aboriginals face diabetes rates four times higher than the national average.
The prevention message here starts early - with the kids.

    CLIP CHILD

    Go out and play an hour a day.

    SHEILA WHITEBEAN, Manager, Kahnawake Schools Diabetes Prevention Program

    (01:17:42;19) It's all tied in together, healthy eating, physical
activity and of course if the kids have a positive attitude towards -
hopefully when they become adults and parents they'll share what they've
learnt with their kids and with their families.

    CLIP CHILD

    And you can prevent yourself from eating any candy by eating lots and
lots of fruits and vegetables.

    NARRATION

    Beyond a focus on youth their success comes from a coordinated effort
involving everyone - young and old in a variety of prevention and healthy
living activities. Community services, youth services, hospital and elders all
work together on a steering committee to guide the community on the road to
better health.

    Alex "Sonny" Diabo, Elder Community Advisory Board

    (01:04:15;26) I have to do the walk and I have to do the talk. And if I
can't do it then there's no sense for me to give guidance or direction to
anyone that needs help. (01:04:31;17) we have to make people aware that
nobody's alone out there.

    STANLEY VOLLANT
    Councillor, Health Council of Canada

    And we should take this example and translate it into other communities
and transport across Canada. So we can be able in the next few years to say
that we have reduced the rate of diabetes amongst Aboriginal people in Canada
and especially reduce the rate for complications that is unacceptable.

    NARRATION

    Trends are also showing higher incidences of chronic diseases like
diabetes in low-income Canadians and people from certain ethnic backgrounds.
Here at the London InterCommunity health centre they are successfully
outreaching to screen those at risk populations.

    Michelle Hurtubise, Executive Director, London InterCommunity Health
    Centre

    We do our screening where individuals are going to ethno-community
centres outreaching to tiny churches and mosques. Bringing our services to
them, bringing the screening program and then connecting them to our services
for follow-up.

    NARRATION

    Once a diabetes patient is referred to the clinic they are not only given
medical support but they also get critical help social workers and community
outreach workers who can help them with language barriers, insurance, drug
costs and financial issues often in their own language.

    NARRATION

    In terms of controlling the disease the clinics results have been
impressive - posting better numbers than the average family practices in the
greater London area.

    Michelle Hurtubise, Executive Director, London InterCommunitiy Health
    Centre

    The impact of this - they stay healthier longer with their diabetes,
they're not seeing that they're developing into other things like heart
problems or amputations or kidney problems, they feel better, they are able to
participate, they're connected and making the changes in their family so
everyone is healthier.

    NARRATION

    Screening programs and community initiatives to help people better manage
diet and lifestyle choices can have a major impact on preventing or delaying
the onset of disease, but we need to take action now, to stem the rising tide
of diabetes and related chronic health conditions.

    Dr. Ian Bowmer, Vice-Chair Health Council of Canada

    Management of chronic disease is costing billions of dollars and we know
we can do a better job. Diabetes has shown that if we have the correct balance
of health care providers and the right policies then we can improve the health
outcomes of individual Canadians.

    NARRATION

    In conjunction with the release of this report, the Health Council has
launched a public engagement project, to hear the views of Canadians on
today's report. Online consultation begins today on the Council's website at
www.healthcouncilcanada.ca.

    EXTRA CLIPS

    Dr. Ian Bowmer, Vice-Chair Health Council of Canada

    The critical issue right now in Canada is sustainability. We have to
transform the system from an illness model to a prevention model.
    Since 2000, the federal government and provincial governments have
invested an incredible amount of money into trying to fix the health care
system. Some of the money has gone to new models, but unless we actually start
to look at preventing disease and actually promoting healthy living then our
costs will continue to increase as we go out into the 21st century.

    Dr. Douglas Manuel, Senior Scientist,
    Institute for Clinical Evaluative Sciences

    I think the report put it well that we need need to take three different
approaches. Prevent, identify the people and provide the best treatment
possible. Especially for diabetes prevention is going to be a huge issue for
us because the risk of diabetes is increasing. Huge gaps too because what
people need to prevent the disease they often, family doctors or other
practitioners can't offer them. Things like lifestyle interventions.





For further information:

For further information: on the Health Council of Canada, contact: Paul
Cantin, Media Relations, W: (416) 480-7085, C: (416) 526-1593,
pcantin@healthcouncilcanada.ca; Nazia Khan, Media Relations, W: (416) 360-6183
ext. 229, Nazia@tsa.ca

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