TORONTO, Sept. 6 /CNW/ - The following B-Roll is available at the listed
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On-Demand Coordinates/URL available from 12p.m. ET Thursday,
September 6th, 2007
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DATE OF FEED: Thursday, September 6th, 2007
TIME OF FEED: 2:00 p.m. - 2:30 p.m. ET
CO-ORDINATES: Anik F2 C
Audio subcarrier 6.2 and 6.8
Downlink frequency 3820 vertical
TOC CFA TX 1
With nearly 650 deaths each day in Canada, death is one of life's
constants. But according to a recent survey, many people aren't preparing for
the inevitable. More and more families are left scrambling to plan and pay for
unplanned funeral costs.
In a new survey by ShareYourWishes.org, more than 80 percent of adults 45
and older agree that preplanning their own funerals is a good idea. Yet, the
majority aren't taking action and are unsure of what preplanning actually is.
Funeral planning expert Robbie Pape gives viewers practical advice on
funeral planning, including the four steps to planning a funeral and how to
obtain a funeral planning guide on ShareYourWishes.org.
SUGGESTED ANCHOR LEAD: WITH APPROXIMATELY 600 PEOPLE DYING EACH DAY IN
CANADA, DEATH IS ONE OF LIFE'S CONSTANTS. BUT ACCORDING TO A RECENT
SURVEY, MANY PEOPLE AREN'T PREPARING FOR THE INEVITABLE. MORE AND MORE
FAMILIES ARE LEFT SCRAMBLING TO PLAN AND PAY FOR UNPLANNED FUNERAL COSTS.
DANIELLE ADDAIR HAS MORE.
Dana writing letters DANA ANDERSON WRITES A PERSONAL NOTE FOR
EVERY CARE PACKAGE SHE SENDS OVERSEAS TO
SOLDIERS. LIKE THEM, SHE'S AWARE OF HER OWN
SHE DECIDED TO PREPLAN HER FUNERAL AFTER HER
PARENTS DIED WITHIN ONE WEEK OF EACH OTHER.
Dana Anderson "We knew how difficult it'd been on all of us
Preplanned her funeral to make the arrangements on such short
notice, and so once we had been out to the
cemetery and we knew everything was taken
care of for them, my husband and I decided
that it was a, it was a good thing to be
Cemetery beauty shots BUT DANA AND HER HUSBAND ARE DIFFERENT FROM
MOST PEOPLE. IN A RECENT SURVEY, MORE THAN 80
Don't use the shot with PERCENT OF ADULTS 45 AND OLDER AGREE THAT
the duck on the lake. All PREPLANNING IS A GOOD IDEA, BUT THE MAJORITY
beauty shots should have AREN'T TAKING ACTION. AND ARE UNSURE OF WHAT
headstones in them. PREPLANNING ACTUALLY IS.
Robbie Pape "They don't understand that preplanning is
Funeral Planning Expert about planning a funeral from beginning to
with ShareYourWishes.org end. It's everything about the funeral
experience for your loved ones."
Anderson broll - preparing FUNERAL PLANNING EXPERT ROBBIE PAPE
care package RECOMMENDS 4 STEPS FOR PREPLANNING.
Continue Anderson broll "There are 4 basic steps to preplanning. The
from above first is to reflect on what you want. Next is
to record your wishes. Write them down. And
then share those wishes with your family. And
finally, support your wishes with funding if
you'd like to."
Interior shots of funeral SHARE YOUR WISHES.ORG IS A NEW WEBSITE THAT
home lifted from existing WALKS CONSUMERS THROUGH THE PROCESS.
broll at end of VNR
Robbie Pape "Share Your Wishes.org has a funeral planning
guide that allows you to walk through step-
by-step what you want for your final
Broll of cremation niches, DANA AND HER HUSBAND WORKED WITH THEIR LOCAL
shot narrows as it FUNERAL PROVIDER TO MAKE THEIR ARRANGEMENTS.
Dana Anderson "I was most impressed with the fact that when
we were there, there was a booklet provided
for us, there was a step-by-step of how to
put it all into context and to pull it in to
a point where it's all taken care of."
Driving through cemetery EXPERTS SAY IT'S THOSE BENEFITS THAT MAKE
broll FUNERAL PLANNING AS IMPORTANT AS WILLS AND
Robbie "Preplanning is the most treasured
inheritance you can give your family. Give
them the freedom to celebrate your life, not
the burden to plan your funeral."
Closing shot of serene COMMUNICATION WITH YOUR FAMILY IS KEY BECAUSE
cemetery with loved ones WHAT'S LEFT UNSAID MAY BE LEFT UNDONE.
I'M DANIELLE ADDAIR.
SUGGESTED ANCHOR TAG: FOR MORE INFORMATION, CHECK OUT
WWW.SHAREYOURWISHES.ORG, A NEW ONLINE RE
SOURCE DEDICATED TO HELPING
CONSUMERS MAKE EDUCATED CHOICES ABOUT PREPLANNING THEIR FINAL
STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Risa Chuang
1(201) 360 6796
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