Video B-Roll Via Satellite - Don't Leave It To Your Family: New Survey Shows People Want To Spare Loved Ones Burden Of Funeral Planning



    TORONTO, Sept. 6 /CNW/ - The following B-Roll is available at the listed
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September 6th, 2007

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    http://cnw.pondeserver.com/story_details.asp?fn=132

    
    DATE OF FEED:      Thursday, September 6th, 2007

    TIME OF FEED:      2:00 p.m. - 2:30 p.m. ET

    CO-ORDINATES:      Anik F2 C
                       Transponder 3B
                       Audio subcarrier 6.2 and 6.8
                       Downlink frequency 3820 vertical

    TOC                CFA TX 1
    

    STORY SUMMARY:
    --------------
    With nearly 650 deaths each day in Canada, death is one of life's
constants. But according to a recent survey, many people aren't preparing for
the inevitable. More and more families are left scrambling to plan and pay for
unplanned funeral costs.
    In a new survey by ShareYourWishes.org, more than 80 percent of adults 45
and older agree that preplanning their own funerals is a good idea. Yet, the
majority aren't taking action and are unsure of what preplanning actually is.
    Funeral planning expert Robbie Pape gives viewers practical advice on
funeral planning, including the four steps to planning a funeral and how to
obtain a funeral planning guide on ShareYourWishes.org.

    
    SHOT LIST:

    SUGGESTED ANCHOR LEAD: WITH APPROXIMATELY 600 PEOPLE DYING EACH DAY IN
    CANADA, DEATH IS ONE OF LIFE'S CONSTANTS. BUT ACCORDING TO A RECENT
    SURVEY, MANY PEOPLE AREN'T PREPARING FOR THE INEVITABLE. MORE AND MORE
    FAMILIES ARE LEFT SCRAMBLING TO PLAN AND PAY FOR UNPLANNED FUNERAL COSTS.
    DANIELLE ADDAIR HAS MORE.

    VIDEO:                      AUDIO:

    Dana writing letters        DANA ANDERSON WRITES A PERSONAL NOTE FOR
                                EVERY CARE PACKAGE SHE SENDS OVERSEAS TO
                                SOLDIERS. LIKE THEM, SHE'S AWARE OF HER OWN
                                MORTALITY.

                                SHE DECIDED TO PREPLAN HER FUNERAL AFTER HER
                                PARENTS DIED WITHIN ONE WEEK OF EACH OTHER.

    Dana Anderson               "We knew how difficult it'd been on all of us
    Preplanned her funeral      to make the arrangements on such short
                                notice, and so once we had been out to the
                                cemetery and we knew everything was taken
                                care of for them, my husband and I decided
                                that it was a, it was a good thing to be
                                prepared."

    Cemetery beauty shots       BUT DANA AND HER HUSBAND ARE DIFFERENT FROM
                                MOST PEOPLE. IN A RECENT SURVEY, MORE THAN 80
    Don't use the shot with     PERCENT OF ADULTS 45 AND OLDER AGREE THAT
    the duck on the lake. All   PREPLANNING IS A GOOD IDEA, BUT THE MAJORITY
    beauty shots should have    AREN'T TAKING ACTION. AND ARE UNSURE OF WHAT
    headstones in them.         PREPLANNING ACTUALLY IS.

    Robbie Pape                 "They don't understand that preplanning is
    Funeral Planning Expert     about planning a funeral from beginning to
    with ShareYourWishes.org    end. It's everything about the funeral
                                experience for your loved ones."

    Anderson broll - preparing  FUNERAL PLANNING EXPERT ROBBIE PAPE
    care package                RECOMMENDS 4 STEPS FOR PREPLANNING.

    Continue Anderson broll     "There are 4 basic steps to preplanning. The
    from above                  first is to reflect on what you want. Next is
                                to record your wishes. Write them down. And
                                then share those wishes with your family. And
                                finally, support your wishes with funding if
                                you'd like to."

    Interior shots of funeral   SHARE YOUR WISHES.ORG IS A NEW WEBSITE THAT
    home lifted from existing   WALKS CONSUMERS THROUGH THE PROCESS.
    broll at end of VNR

    Robbie Pape                 "Share Your Wishes.org has a funeral planning
                                guide that allows you to walk through step-
                                by-step what you want for your final
                                arrangements."

    Broll of cremation niches,  DANA AND HER HUSBAND WORKED WITH THEIR LOCAL
    shot narrows as it          FUNERAL PROVIDER TO MAKE THEIR ARRANGEMENTS.
    progresses

    Dana Anderson               "I was most impressed with the fact that when
                                we were there, there was a booklet provided
                                for us, there was a step-by-step of how to
                                put it all into context and to pull it in to
                                a point where it's all taken care of."

    Driving through cemetery    EXPERTS SAY IT'S THOSE BENEFITS THAT MAKE
    broll                       FUNERAL PLANNING AS IMPORTANT AS WILLS AND
                                ESTATE PLANNING.

    Robbie                      "Preplanning is the most treasured
                                inheritance you can give your family. Give
                                them the freedom to celebrate your life, not
                                the burden to plan your funeral."

    Closing shot of serene      COMMUNICATION WITH YOUR FAMILY IS KEY BECAUSE
    cemetery with loved ones    WHAT'S LEFT UNSAID MAY BE LEFT UNDONE.
    leaving flowers.

                                I'M DANIELLE ADDAIR.

    SUGGESTED ANCHOR TAG: FOR MORE INFORMATION, CHECK OUT
    WWW.SHAREYOURWISHES.ORG, A NEW ONLINE RE

SOURCE DEDICATED TO HELPING CONSUMERS MAKE EDUCATED CHOICES ABOUT PREPLANNING THEIR FINAL ARRANGEMENTS. STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Risa Chuang 1(201) 360 6796 For technical information DURING the feed, please call CNW at (416) 863-5615. As with all CNW Broadcast feeds, this release is offered for your free and unrestricted news use. Comments regarding the content and quality are welcomed.

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