Video B-Roll Via Satellite - Breast Cancer Death Rate Declining And More Women Are Surviving Longer



    Canadian Cancer Statistics 2007 released by Canadian Cancer Society

    TORONTO, April 11 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    Live Satellite Coordinates:

        DATE OF FEED:  Wednesday April 11, 2007
        TIME OF FEED:  1:00 PM EDT - 1:30 PM EDT
        CO-ORDINATES:  Anik F2 C band analogue, Transponder 3B
                       Audio subcarrier 6.2 and 6.8
                       Downlink frequency 3820 vertical
        TOC            CFA TX 1
    

    CNW Broadcast-On-Demand Coordinates:

    To directly access this story and download broadcast files please visit
CNW Broadcast-On-Demand at
    http://cnw.pondeserver.com/story_details.asp?fn=88

    STORY SUMMARY:

    Canadian Cancer Statistics 2007 is released today by the Canadian Cancer
Society. A special report in this year's book highlights the important health
issue of breast cancer in Canada.
    While there is good news, this cancer takes a significant toll on
Canadian women. Breast cancer is the most common cancer among Canadian women,
and globally.
    While death rates are dropping, more information is needed about how to
prevent breast cancer so fewer women get this disease.

    
    -   The breast cancer death rate for Canadian women has fallen by 25 per
        cent since 1986
    -   Death rate drop due to more and better screening and improved
        treatment
    -   The breast cancer incidence rate has been stabilizing since 1999
    -   Need more information about prevention so fewer women get this
        disease

    SHOT LIST:

    Interview Clips:
    1)  Heather Logan, Director, Cancer Control Policy, Canadian Cancer
        Society
    2)  Paul Lapierre, Group Director, Public Affairs and Cancer Control,
        Canadian Cancer Society (English & French interview clips)
    3)  Jane Hawley, breast cancer survivor

    B-roll Footage:
    1)  Jane Hawley at home/walking with daughter
    2)  Heather Logan and Paul Lapierre with Canadian Cancer Statistics 2007
    3)  Close-ups, Canadian Cancer Statistics 2007
    4)  Other cancer visuals
    

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Kerstin Ring, Senior
Manager, Communications, Canadian Cancer Society, 416 934 5664,
kring@cancer.ca
    For technical information DURING the satellite feed, please call CNW at
(416) 863-5615

    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.

    CNW BROADCAST.




For further information:

For further information: CNW BROADCAST, TORONTO, (416) 863-9350


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