Video B-Roll via Satellite - BC Residents Encouraged to Join Forces with BC Hydro to Help Make 2007 the "Greenest" Holiday Season Yet



    BC Hydro Launches Initiative to Promote the Use of Energy Efficient LED
    Lights

    TORONTO, Dec. 4 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    DATE OF FEED:         Tuesday, December 4, 2007

    TIME OF FEED:         10:30-11:00AM ET

    CO-ORDINATES:         Anik F2C
                          Transponder 1B
                          Audio sub carrier 6.2 and 6.8
                          Down link Frequency 3740 Vertical

    TOC                   CIVT transmit 1 Vancouver
    

    STORY SUMMARY: This year, BC Hydro is encouraging residents to decorate
smart by hosting a four-day, incandescent holiday lights drive and a "Seeing
is Believing" light installation. On Tuesday, December 4, starting at
7:00 a.m., BC residents can show their support by being the first to trade-in
their incandescent holiday lights at the drop point (Burrard Courtyard). BC
Hydro representatives will be on-site to speak about the importance of
remaining energy-aware this holiday season and to launch the interactive light
installation.
    LED lights use up to 95 per cent less energy than incandescent light
bulbs, last at least ten times longer, are more durable, and produce less
heat. For every string of incandescent holiday lights submitted, BC Hydro is
donating $5.00 to the BC Food Bank. Waste Management, in partnership with
Genesis Recycling, will collect and recycle the light strings.
    Taking place in the Burrard Courtyard (at Dunsmuir Street), the "Seeing
is Believing" light installation will allow passers-by to experience the power
of energy efficient LED holiday lights. The installation will demonstrate the
power required to light one tree featuring 75 bulbs of incandescent holiday
lights versus the power required to light more than ten trees with over
9,000 LED holiday lights.
    The light drive and installation launches Tuesday, December 4th from
7:00 a.m. - 9:00 a.m. The drive will continue daily from December 4-8th from
4:00 p.m. - 9:00 p.m. The BC Hydro Outreach Team will be on-hand to collect
incandescent lights strings and answer the public's questions about energy
efficiency.

    FOR NATIONAL DESKS: This holiday season, Canadians are encouraged to
decorate smart by using energy-efficient LED Christmas lights. LED lights use
up to 95 per cent less energy than incandescent light bulbs, last at least ten
times longer, are more durable, and produce less heat.

    VISUAL CONTENT:
    ---------------
    Launch footage of the "Seeing is Believing" light installation
    Lifestyle footage
    Graphic: Facts and tips about energy conservation
    Logos

    SOUNDBITES:
    -----------
    Gillian Robinson, Media Relations Manager
    Peter Brodsky, Waste Management Communications Manager

    
    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

    Paige Calvert, DDB Canada            Emily Ward, DDB PR
    (604) 608-4421,                      (647) 298-4124,
    Paige.Calvert@ddbgroup.com        Emily.Ward@can.ddbpr.com
    

    For technical information DURING the feed, please call CNW at (416)
863-5615.
    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.

    CNW BROADCAST.





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For further information: CNW BROADCAST, TORONTO, (416) 863-9350


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