Video B-Roll Via Satellite - Artists Unite to Celebrate World Blood Donor Day, June 14, 2007



    Safe Blood for Safe Motherhood: Delivering the Message to the World

    TORONTO, June 13 /CNW/ - Hosted by Canadian Blood Services and
Héma-Québec, celebrations for World Blood Donor Day will take place on June 14
at Major's Hill Park in Ottawa. The World Health Organization (WHO) has
designated "Safe Blood for Safe Motherhood" as the international theme to
focus global attention on the urgent need to reduce maternal mortality. The
World Health Organization (WHO) selected Canada to host this global event
based on the fact that it has a long and proud history of volunteer blood
donation.
    The celebrations will feature the first live performance of a brand new
inspirational single entitled We Shine as One. The song features an impressive
ensemble cast that thanks blood donors everywhere for saving lives.
    Artists who participated in the recording of the song include Liberty
Silver, Giorgia Fumanti, Amanda Martinez, Edwin, Mista D (the Salads), Sophie
Berkal-Sarbit, Dru (In Essence), the cast of the hit musical We Will Rock You
and the Renee Rowe Singers. Written and produced by renowned lyricist and
producer Eric Mercury, co-produced and arranged by Juno award winner Eddie
Bullen and co-written by Broadway sensation Brenda Russell (The Colour
Purple), the song also features instrumentation by Thelonious Monk III, Bill
King, Etric Lyons (Kush), Joaquin Nunez Hidalgo (Hilario Duran) and Elliott
Randall (Steely Dan). We Shine as One will be available for free download on
the Canadian Blood Services website, www.blood.ca.

    World Blood Donor Day was officially designated as an annual event by the
World Health Assembly in 2005. It has been hosted previously in the United
Kingdom and Thailand. It is jointly sponsored by the World Health
Organization, the International Society of Blood Transfusion and the
International Federation of Blood Donor Organizations.

    VISUAL CONTENT

    Footage of blood donations in-clinic
    Footage of the recording of "We Shine as One"
    Footage of World Blood Donor Day celebration at Major's Hill Park, Ottawa
    Graphic: Facts about blood donation
    Logos
    Lifestyle footage

    SOUNDBITES:
    -----------
    Dr. Emmanuel, Malawi, Blood Transfusion Service Project
    Dr. Loyisa Mpuntsha, CEO South African National Blood Service
    Dr. Graham Sher, CEO Canadian Blood Services
    His Worship Larry O'Brian, Mayor of Ottawa
    Donor and recipient soundbites

    The following B-roll is available at the listed times and coordinates:

    DATE OF FEED: Thursday, June 14, 2007
    TIME OF FEED: 3:00 pm to 3:30 pm EST
    COORDINATES: Anik F2 C Band
    Transponder 1B
    Downlink Frequency 3740 vertical
    Audio subcarrier 6.2 and 6.8

    STATIONS, FOR FURTHER INFORMATION: Jacqueline Parker at
jacqueline.parker@can.ddbpr.com or at 416-963-4297.





For further information:

For further information: For technical information DURING the feed,
please call: CNW BROADCAST, TORONTO, (416) 863-9350

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