Video B-Roll Via On-Demand And Satellite - Visa Canada B-Roll Available: Canadian Chip Card Market Trial A Success



    TORONTO, Oct. 28 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    Live Satellite Coordinates:

    DATE:           Tuesday, October 28, 2008
    TIME:           11:00 a.m. EST
    CO-ORDINATES:   Anik F2 C
                    Transponder 3B
                    Audio subcarrier 6.2 and 6.8
                    Downlink frequency 3820 vertical

    URL/Download Coordinates:

    DATE:           Tuesday, October 28, 2008
    TIME:           11:00 a.m. EST

    http://cnw.pathfireondemand.com/viewpackage.action?packageid=105
    

    Please contact broadcast@newswire.ca to gain immediate access.

    CNW's On-Demand service provides broadcast quality footage to accredited
journalists worldwide.

    STORY SUMMARY:

    Members of the payment card industry, including Visa Canada, today
released positive insight and observations from the industry trial of chip
technology being conducted in Kitchener-Waterloo, Ontario.
    Chip technology is a new generation of payment cards which contain
embedded microchips giving debit and credit cards the ability to securely
store and process transaction information, making an already safe payment
system even more secure. Visa Canada's migration to chip technology represents
an evolution of the electronic payments system and is designed to make an
already safe payments system even more secure.
    Visa Chip cards are already being circulated across Canada and over the
next few years, more Canadians will start to see chip-enabled terminals in
stores and restaurants. While some Canadian financial institutions are already
issuing Visa Chip cards, others will transition the cards into circulation
through their normal renewal period.

    SHOT LIST:

    The b-roll includes an overview by Shirley Matthew, Director of Chip
Platforms, Visa Canada, on how chip technology works and the benefits it
presents to consumers and retailers. It also includes cut-aways of a Visa Chip
transaction and an in store chip-enabled purchase.

    
    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

    Carla Morin - Visa Canada
    416-860-8850
    camorin@visa.com

    Sarah Van Lange - Fleishman-Hillard
    416-647-8173
    sarah.vanlange@fleishman.ca
    

    For technical information DURING the satellite feed, please call CNW at
(416) 863-5615

    Please contact broadcast@newswire.ca to get immediate access.

    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.





For further information:

For further information: CNW BROADCAST, TORONTO (416) 863-9350

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