Video B-Roll via On-Demand and Satellite - Toyota Canada Inc. Lowers MSRP on 16 Toyota and Lexus Models



    TORONTO, Feb. 1 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    
    On-Demand Coordinates/URL: Available after 1:00PM ET

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    http://cnw.pondeserver.com/story_details.asp?fn=189

    Live Satellite Coordinates:

    DATE OF FEED:      Friday, February, 1, 2008
    TIME OF FEED:      1:00-1:30PM ET
    CO-ORDINATES:      Anik F2 C
                       Transponder 1B
                       Audio subcarrier 6.2 and 6.8
                       Downlink frequency 3740 vertical

    TOC                CFA TX 1
    

    STORY SUMMARY:

    Toyota Canada Inc. (TCI) today announced the latest step in its ongoing
commitment to deliver great value to Canadian drivers. The company has reduced
the Manufacturer's Suggested Retail Price (MSRP) on more than a dozen Toyota
and Lexus vehicles offered for sale across Canada. This move lowers MSRP
across the majority of the company's fleet of 2008 models, from the Toyota
Yaris ($750 reduction) to the Lexus GX series ($8,100 reduction).
    With today's announcement, the 2009 Lexus RX series is launched at lower
introductory pricing and MSRP has been reduced for all 2008 Toyota and Lexus
models, except models which were already adjusted late in 2007 (Prius, Tundra
and Lexus GS series) and 2008 models being cleared out (e.g. Corolla, Matrix,
Camry, and RX 350).

    
    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

    Kathryn Ruhland                   Mary Ellen Armstrong
    Manager, Public Relations         NATIONAL Public Relations
    Toyota Canada Inc.                (416) 848-1401
    (416) 431-8333                    marmstrong@national.ca
    media@toyota.ca
    

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(416) 863-5615

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