Video B-Roll via On-Demand and Satellite - Canadian First: Pharmacists and Physicians Exchanging Medical Data Stored In Patients' Electronic Medical Records



    TORONTO, Jan. 21 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

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    http://cnw.pondeserver.com/story_details.asp?fn=178


    
    Live Satellite Coordinates:

    DATE OF FEED:   Tuesday, January, 22, 2008

    TIME OF FEED:   10:00AM - 10:30 AM ET

    CO-ORDINATES:   Anik F2 C
                    Transponder 1B
                    Audio subcarrier 6.2 and 6.8
                    Downlink frequency 3740 vertical

    TOC             CFA TX 1
    

    STORY SUMMARY:
    --------------

    (Sault Saint Marie) - Canada's progress in the acceleration of Electronic
Health Records reached a new milestone today with the launch of EMRxtra, a new
initiative that provides vital patient information to pharmacists to help
reduce medical errors and foster more collaboration among clinicians.
    With the consent of EMRxtra project patients, every pharmacist working in
Sault Ste. Marie, Ontario now has the ability to collaborate and share patient
information electronically with physicians at Group Health Centre (GHC), which
provides primary and specialty care to 62,000 patients in Sault Ste. Marie and
the Algoma District.The project is part of Canada Health Infoway's strategy to
accelerate the switch to Electronic Health Records across Canada.

    KAREN MADILL, EMRXTRA PILOT PATIENT
    My health is very, very complicated. When I first moved back to the Sault
I was healthy. Then I developed Lupus and then fibromyalgia, then osteoporosis
and auto immune hepatitis. I'm on about 30 different medications for various
things, and now I've got asthma.

    NARRATION
    And managing multiple medications is a huge issue for the one in three
Canadians who like Karen are coping with chronic conditions. It's estimated
that at least 2,400 deaths each year are attributable to medication errors
alone. To address these concerns the Group Health Centre in Sault St. Marie
invited Karen and 300 other chronic patients to be part of an innovative IT
solution called EMR extra.

    Lucy Fronzy EMRxtra Project Manager
    The project allows the patient care team at the Group Health Centre to be
linked through web services to the patient's pharmacist of their choice. And
they share, part of the medical chart, so the pharmacist is able to work with
the patient with their own medical history.

    DR. DAVID CRUXTON, FAMILY PHYSICIAN. GROUP HEALTH CENTRE
    --------------------------------------------------------
    Pharmacists tell us that most of the time that clears up any
misunderstanding or questions they might have about why a doctor is sending
them a particular prescription.

    NARRATION
    Patients still gets paper prescriptions from their physicians, so they
know what they are being prescribed, but the doctors also enter the
prescription in their Medical record for the pharmacists to review-in order to
improve patient care and reduce errors.

    DR. DAVID CRUXTON, FAMILY PHYSICIAN. GROUP HEALTH CENTRE
    --------------------------------------------------------
    I think doctors are aware that there is the potential for harm from
interactions from medications. I think because that's the pharmacists
livelihood, they have a deeper understanding of how medications interact

    PHARMACIST - ANGELO SANTAMARIA
    ------------------------------
    As a pharmacist it's nice that you get to collaborate with the doctor, uh
share things with the doctor and they share things with us and we basically
talk it out and try to see if we can uh provide you know a better quality of
life for the patient.

    NARRATION
    EMRxtra was made possible thanks to significant investment from the GHC
and an over 2 million dollar investment from Canada Health Infoway as well as
a partnership with the Ontario Pharmacists Association.

    SUNNY LOO, DIRECTOR OF IT
    ONTARIO PHARMACISTS' ASSOCIATION
    The EMRxtra project in Sault Ste-Marie is extremely important in terms of
moving technology forward. It is the showpiece in Canada for innovation, for
integration and collaborative health care. ...We work within the EMR extra
program to insure that the technology can be transferable across Canada.

    RICHARD ALVAREZ, CEO CANADA HEALTH INFOWAY
    The different providers of care they can start to provide real quality
care for the benefit of the individual. They can communicate on medication
histories, they can save time, their time, the individual's time, but more
importantly, they can save lives.

    HONORABLE TONY CLEMENT
    MINISTER OF HEALTH
    I think most Canadians will be surprised that their pharmacist and their
hospital professionals and their doctors are not able to seamlessly work
together in terms of exchange of health information that now can become a
reality through things like EMR Extra, so I think this is a timely process
it's exactly what Canadians want to see in their Health Care system.

    NARRATION
    EMRxtra is a national model for improving the quality of patient care.
And so for patients like Karen and the millions of Canadians across the
country with complex chronic diseases, projects like EMRxtra can make
significant improvements to the quality of patient care.

    KAREN MADILL
    I love it, because everybody involved, I don't have to go through my
history every time. You've got a relationship with your pharmacist. And you're
not scared to ask him anything. The level of care now is excellent.

    
                     EMRXTRA ADDITIONAL CLIPS RT (4:02)
                     ----------------------------------
                           1) KAREN MADILL, PATIENT
    

    My health is very, very complicated. When I first moved back to the Sault
I was healthy. Then I developed Lupus and then that ran into fibromyalgia,
then that went into osteoporosis and the Lupus started to attack the liver so
that I've got auto immune hepatitis. Then it went to the lungs and now I've
got asthma.
    You've got a relationship with your pharmacist. And you're not scared to
ask him anything. Or if you need anything, and they're there. He's good.
They're all good actually.
    The level of care now is excellent. I love it, because everybody
involved, I don't have to go through my history every time. They know my
history. And it's there on the ... the computer. And they've got access to it.

    
    2) DR. DAVID CROOKSTON FAMILY PHYSICIAN
                          GROUP HEALTH CENTRE
                          PATIENTS EXPECT IT...
    When you explain to patients well we can now communicate directly with
your pharmacist through the electronic record and they can see your medication
list they say usually well don't you have that already? They thought that we
had this way of communicating um so it really provides us with something that
we should have had a long time ago.

                      3) ANGELO SANTA MARIA, PHARMACIST
                           BENEFITS- HOW IT WORKS
    Now we get to look at certain laboratory values that patients have to help
us monitor the patient a little bit better and help us make a few
recommendations to the doctors. We get to work more closely with the doctor
which benefits the patient in that you're getting two specialists who help the
help the patient.

    4) LUCY FRONZY EMRXTRA PROJECT MANAGER
    The project allows the patient care team at the Group Health Centre to be
linked through web services to the patient's pharmacist of their choice. And
they share, part of the medical chart, so the pharmacist is able to work with
the patient with their own medical history.

     5) SUNNY LOO, DIRECTOR OF INFORMATION TECHNOLOGY & E-HEALTH ONTARIO
                             PHARMACISTS' ASSOCIATION
    EMR extra program have allowed pharmacists to finally become part of that
collaborative team to uh work together for the better health outcome of their
patients.
    

    5) RICHARD ALVAREZ, CEO CANADA HEALTH INFOWAY
    For far too long we have talked about the circle of care with the
individual in the middle. Uh this really hasn't happened because quite frankly
they've all been working with different pieces of paper. Uh allowing them now
to share an electronic health record, the different providers of care they can
start to provide real quality care for the benefit of the individual.They can
communicate on medication histories, they can save time, their time, the
individual's time, but more importantly, they can save lives. That's why the
EMR extra project is so important because it gives Canadians a window into the
care of the future.

    6) THE HONORABLE TONY CLEMENT, MINISTER OF HEALTH
    When you have all health professionals working together with the patient
you're going to get better health outcomes, you're going to have increased
access to quality care on timely basis and you're going to reduce medical
error in the process.
    But now all of that information will be held within your circle of
medical professionals and they will be, have access to that and the patient
will know that each uh additional bit of information they're providing can be
shared on an as-necessary basis to provide better care, so I think it empowers
the patient as well, obviously this is about exchanging information amongst
professionals, but one of the bi-products is that the patient knows that they
can provide information, it will be widely shared, therefore they'll get
better care.

    BROLL INCLUDING RT: 7:06
    ------------------------
    General Visuals of SSM, Group Health Centre visual, doctor and patient
visual, pharmacy, drug dispensing, IT shots, Ontario Association of Pharmacy
and Canada Health Infoway interiors/sign

    Shot List:
    1) EMRxtra BACKGROUNDER RT 3:38
    2) INTERVIEW CLIPS RT (4:02)
    HONOURABLE TONY CLEMENT, MINISTER OF HEALTH, LUCY FRONZI EMRXTRA PROJECT
MANAGER, GHC SAULT SAINT MARIE, KAREN MADILL, EMRXTRA PATIENT, DR. DAVID
CROOKSTON FAMILY PHYSICIAN GHC, ANGELO SANTA MARIA, PHARMACIST, SUNNY LOO,
DIRECTOR OF INFORMATION TECHNOLOGY & E-HEALTH, ONTARIO PHARMACISTS'
ASSOCIATION, RICHARD ALVAREZ, CEO CANADA HEALTH INFOWAY
    3) BROLL - GHC VIS, patients and doctors, pharmacists, drug dispensing,
IT shots, Sault Ste. Marie VIS

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

    For information on the Canada Health Infoway, contact: Dan Strasbourg
Tel.: (416) 595-3424/Toll Free: 1-888-733-6462 E-mail:
dstrasbourg@infoway-inforoute.ca
    For Group Health Centre contact: Elizabeth Bodnar, Senior
Manager,Corporate Relations & Privacy Group Health Centre Tel:705-759-5529
E-Mail: bodnar_e@ghc.ca

    For technical information DURING the satellite feed, please call CNW at
(416) 863-5615

    CNW Broadcast On-Demand provides free, secure and easy-to-use broadcast
quality material direct from our website to accredited journalists worldwide.

    Please contact broadcast@newswire.ca to get immediate access.

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