Video B-Roll via On-Demand and Satellite - Be prepared for head lice season: Get Resultz



    TORONTO, Sept. 5 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    On-Demand Coordinates/URL:

    Wednesday, September, 5th, 2007 at 12:00 p.m. ET
    http://cnw.pondeserver.com/story_details.asp?fn=133

    CNW Broadcast On-Demand provides free, secure and easy-to-use broadcast
quality material direct from our website to accredited journalists worldwide.
    Please contact broadcast@newswire.ca to request login rights.

    
    Live Satellite Coordinates:

           DATE OF FEED:        Wednesday, September 5, 2007
           TIME OF FEED:        2:35-3:05p.m. ET
           CO-ORDINATES:        Anik F2 C
                                Transponder 7B
                                Audio subcarrier 6.2 and 6.8
                                Downlink frequency 3980 vertical
           TOC                  CFA TX 1
    

    STORY SUMMARY:

    Every fall, thousands of children return to school and regular
activities. Many of them unknowingly take head lice with them and pass it on
to friends, classmates and even teachers. There is a safe and effective head
lice treatment available - Resultz(TM). Resultz(TM) is now the only clinically
proven, insecticide-free head lice treatment in Canada available in front of
the pharmacy counter. It is a topical treatment that works in 10 minutes and
has proven to be 96 per cent effective in eradicating lice. Unlike
conventional treatments, Resultz(TM) works by dissolving the wax that covers
the lice exoskeleton, causing them to dehydrate and die. Due to this unique
mechanical mode of action, resistance is unlikely to develop with Resultz(TM).

    
    SHOT LIST:
    1.  Backgrounder
    2.  Streeters
        What are head lice?
        How do you treat head lice?
    3.  Visuals of head lice
    4.  Visuals of children playing in school yard
    5.  Visuals of Resultz in use;
        childs hair being combed
    6.  Interview clips with Dr. Chuck Lynde
        Assistant Clinical Professor
        University of Toronto, Consultant
        University Health Network
        Markham-Stouffville Scarborough Hospital
    7.  Interview clips with Ann Douglas
        leading Canadian parenting author
        Peterborough, Ontario
    8.  Interview clips with Nalini Kaul, Ph.D.
        Winnipeg, Manitoba
    9.  Interview clips with Denis Villeneuve
        Pharmacist
        Quebec City, Quebec
    10. Visuals of Ann Douglas
        leading Canadian parenting author
        Peterborough, Ontario
    11. Visuals of Denis Villeneuve
        Pharmacist, Quebec City, Quebec
    

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
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    leigha.cotton@hillandknowlton.ca

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    (416) 863-5615

    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.

    CNW BROADCAST.





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