Video B-Roll Via On-Demand - RBC'S Mobile Phone Payment Service Lets Canadians Send And Receive Money Right From Their Cell Phones



    TORONTO, Sept. 25 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    On-Demand Coordinates/URL:

    CNW Broadcast On-Demand provides free, secure and easy-to-use broadcast
quality material direct from our website to accredited journalists worldwide.
    Please contact broadcast@newswire.ca to request login rights

    
    DATE: September 25, 2008
    TIME: 9:00AM ET
    http://cnw.pathfireondemand.com/viewpackage.action?packageid=90
    

    STORY SUMMARY: In this age of fast-emerging payment technologies, RBC
Royal Bank is testing a new service, RBC Mobex Mobile Payment Service, which
allows users to easily and securely send and receive money instantly using a
text message on their mobile phone.
    The service is designed for person-to-person payments in situations where
individuals may not have the cash on hand, such as reimbursing a friend for
lunch, collecting for the office coffee run, paying the babysitter, or buying
a garage sale item.
    Participants in the trial are able to use the RBC Mobex payment service
on their existing mobile phone, providing it has SMS - text messaging
capability. Users simply send a text message to RBC Mobex with the dollar
amount and the recipient's cell phone number. Funds are then taken from the
sender's Mobex account and moved to the recipient's Mobex account. The
recipient also receives an instant text message on their cell phone to let
them know when the money has been sent to them.

    
    SHOT LIST:

    Cut 1:    Student paying for used text book with RBC Mobex
    Cut 2:    Mom paying baby sitter with RBC Mobex
    Cut 3:    Bargain hunter buying yard sale treasure with RBC Mobex
    

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: Jackie Braden, RBC Media
Relations , Tel 416.974.2124 , jackie.braden@rbc.com

    CNW Broadcast On-Demand provides free, secure and easy-to-use broadcast
quality material direct from our website to accredited journalists worldwide.
    Please contact broadcast@newswire.ca to get immediate access.
    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.





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For further information: CNW BROADCAST, TORONTO, (416) 863-9350


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