Video B-Roll on Pathfire Digital Media Gateway - McGuinty Government to Make Important Investment in Cancer Screening



    TORONTO, Jan. 30 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    PATHFIRE Digital Media Gateway Coordinates:

    
              STORY NUMBER: CNW07MOH1
              Search within the Video News Provider "A", CNW Group tag, by
              story ID No. CNW07MOH1 or by headline

              For technical assistance call Pathfire Customer Care at
              1-888-345-0489 or e-mail support@pathfire.com

    STORY SUMMARY:
    Health and Long-Term Care Minister George Smitherman will make an
important announcement regarding colorectal cancer screening for at-risk
Ontarians.

    Shotlist: (RT 13:16)
        -  b-roll visual of colonoscopy procedure
        -  interview with Dr. Linda Rabeneck, Vice President, Sunnybrook
           Regional Cancer Centre, Toronto:
        -  comparing the mortality of colorectal cancer compared to other
           forms of cancer
        -  she explains the importance of having the Ontario Colorectal
           Cancer Screening Program in place
        -  early detection of colon cancer is key
        -  more people in Ontario are dying of colon cancer every year
        -  talk to your family doctor of healthcare provider about the
           benefits of being screened for colon cancer
        -  the simplest way to test for colon abnormalities is through a
           fecal occult blood test, or FOBT, which can be obtained from your
           family doctor or healthcare provider
        -  if you have symptoms, you need to consult your family doctor as
           soon as possible
        -  colon cancer doesn't discriminate against either men or women
        -  the key to treating and beating colon cancer is early detection
           and treatment
        -  education programs, like the one being mounted in Ontario, will
           mean les burden on the healthcare system in the long run
        -  there are a variety of factors that contribute to colon cancer
        -  a new statistic outlines how important it is to get screened for
           colon cancer
        -  the key to fighting colon cancer is through early detection
        -  Ontario has become a world leader in screening for colorectal
           cancer with today's announcement
        -  B-roll visual: Dr. Rabeneck with the Fecal Occult Blood Test
           (FOBT) kit
        -  Interview with colon cancer survivor Virginia Flintoft describes
           how she discovered she had colon cancer
        -  Flintoft says she should have paid closer attention to her own
           family history
        -  Flintoft describes the merits of using the FOBT kit
        -  Flintoft says her own brush with colon cancer has changed her life
        -  Flintoft says she has tried to tell as many people she knows about
           the benefits of being screened for colon cancer
    

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
    David Spencer, Minister's Office, (416)327-4320; A.G. Klei, Ministry of
    Health and Long Term Care, (416) 314-6197
    For technical information DURING the feed, please call CNW at (416) 863-
    2112 or (416) 294-9180.

    As with all CNW Broadcast feeds, this release is offered for your free
and unrestricted news use. Comments regarding the content and quality are
welcomed.





For further information:

For further information: CNW BROADCAST, TORONTO (416) 863-9350

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