TORONTO, Feb. 22, 2012 /CNW/ - The following B-Roll is available by
Video On-Demand web download:
STORY SUMMARY: At noon on Wednesday, February 22, a 15,000-pound shipping container
descended from 30 ft. above Yonge and Dundas Square to reveal Reebok's
new global campaign, The Sport of Fitness Has Arrived. Following the
drop, a flash mob of 250 people filled the square and preformed an
exciting fitness-inspired routine. CrossFit elite athletes, including
the 2011 and 2010 Fittest Man on Earth, demonstrated a jaw-dropping
CrossFit WOD (workout of the day).
The event was part of Reebok's global CrossFit campaign, recently
launched in New York City and Paris, with London and Tokyo to soon
follow. Toronto was the only Canadian city to reveal a launch within the
international marketing campaign.
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TIME OF POSTING:
4:00 PM EST
DATE OF POSTING:
Feb 22nd 2012
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Image with caption: "Rich Froning Jr., Fittest Man on Earth, at the Reebok CrossFit launch today in Toronto. (CNW Group/CNW Broadcast Services)". Image available at: http://photos.newswire.ca/images/download/20120222_C6502_PHOTO_EN_10321.jpg
Image with caption: "The box has dropped! A flash mob of 250 CrossFitters descend on Yonge and Dundas square for the launch of Reebok CrossFit today in Toronto. (CNW Group/CNW Broadcast Services)". Image available at: http://photos.newswire.ca/images/download/20120222_C6502_PHOTO_EN_10322.jpg
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