Video B-Roll available via CNW - Innovative New Trident Xtra Care(TM) with Recaldent(R) First and Only Gum with Calcium to Strengthen Tooth Enamel to Prevent Cavities



    TORONTO, Feb. 13 /CNW/ - The following video is available by satellite or
by CNW's Broadcast On-Demand web download:

    STORY SUMMARY:

    Latest innovation from Trident, the industry leader and number one gum
brand in the world, is making gum even better for your teeth. Trident Xtra
Care(TM) is an every day gum that actively strengthens tooth enamel to prevent
cavities. Trident Xtra Care(TM) is the first and only gum in Canada to contain
Recaldent(R), a unique form of calcium that replaces the minerals where
cavities can begin to form. Trident Xtra Care(TM) is the only gum in Canada to
be recognized by the Canadian Dental Association.

    
    SHOT LIST:

    1.  Editors Notes/Suggested Script - About Trident Xtra Care(TM) with
        Recaldent(R)
    2.  Product footage
    3.  Scientists developing new gums at Cadbury Global Science and
        Technology Centre in Whippany, NJ
    4.  X-ray images of a tooth showing early decay and decalcification
    5.  Soundbites with Dr. Jack Cottrell, B.Sc., D.D.S., F.I.C.D.
    6.  About Trident(R)
    7.  About Cadbury
    8.  Contact Information

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    Satellite Feed Coordinates:

    TIME OF FEED:  10:30 am ET
    DATE OF FEED:  February 17, 2009
    CO-ORDINATES:  Anik F2 C
                   Transponder 3B
                   Audio subcarrier 6.2 and 6.8
                   Downlink frequency 3820 vertical

    WEB Video Preview and Download link:
    http://cnw.pathfireondemand.com/viewpackage.action?packageid=140
    TIME OF POSTING:  10:30 am ET
    DATE OF POSTING:  February 17, 2009

    All video can be viewed by clicking on the link. Broadcast quality video
is available for download by accredited journalists. Please contact
broadcast@newswire.ca for access.

    -------------------------------------------------------------------------
    

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